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AFS Reps We are manufacturer's reps providing innovative solutions to the entire food service community.

Foodservice Manufacturers Representative

With over 40 years of company experience, we are knowledgeable in smallwares, heavy equipment, refrigeration, healthcare, national accounts, and distribution. We pride ourselves in our ability to communicate with our customers; providing them with the right solutions quickly. Our Vision:
We are manufacturer's representatives providing innovative solutions to the entire food service community in the Wisconsin marketplace.

10/30/2026

For operators who want more variety without giving up counter space, the Marco SYPP, a 2026 Kitchen Innovation Award recipient from Middleby, delivers. The compact, flexible dispenser produces hot, cold, and sparkling beverages in up to eight flavors and shares the same modular design as Marco's other undercounter systems, so it fits right into an existing setup.

American Metalcraft, Inc presents the Ani Collection, a new standard in melamine dinnerware.The Ani Collection is afford...
10/29/2026

American Metalcraft, Inc presents the Ani Collection, a new standard in melamine dinnerware.

The Ani Collection is affordable, durable, and effortlessly stylish, and is available in sleek matte white and black. It is the perfect way to give a subtle boost to your tabletop. Its cool, crisp design provides an ideal, affordable base for any tablescape.

Made of durable, NSF-approved melamine and available in all popular shapes and sizes, the Ani Collection provides a complete tabletop solution for anyone from small independent restaurants to high-volume dining halls.

Why you'll love it?
• Affordable & durable
• NSF-approved, BPA-free melamine
• Dishwasher safe
• Shapes and sizes for every table
• Available in black and white

C-stores are well positioned to capture this momentum. Frozen beverages turn a routine stop into a destination visit, es...
10/28/2026

C-stores are well positioned to capture this momentum. Frozen beverages turn a routine stop into a destination visit, especially during warmer months, while coffee and espresso keep customers coming back through the morning rush and beyond.

Middleby's frozen beverage, coffee, and espresso equipment is built to hold consistent quality and speed through every shift.

Varimixer's user-inspired Kodiak mixer, known as the "washable mixer", has expanded its North American lineup with the i...
10/27/2026

Varimixer's user-inspired Kodiak mixer, known as the "washable mixer", has expanded its North American lineup with the introduction of a 30-quart floor model, now available in the United States and Canada.

Building on the proven performance and hygienic design of the Kodiak platform, the Kodiak V30K-1 delivers increased capacity and enhanced power for higher-volume operations. Equipped with a robust 2 HP, 208-volt motor and variable frequency drive, the 30-quart model is engineered to process larger batches while maintaining the same industry-leading sanitation, ergonomic operation, and mixing performance that define the Varimixer Kodiak line.

Keep fried items moving with fast recovery and responsive temperature control in a compact countertop footprint with the...
10/27/2026

Keep fried items moving with fast recovery and responsive temperature control in a compact countertop footprint with the Star® 530TF Star-Max® Series Electric Countertop Fryer.

Swing-up elements and removable kettles make cleaning and oil changes quick, so you spend less time on maintenance and more time serving.

The NRA's new 2026 Beverage Trends report puts a number on something operators have felt for a while: beverage drives tr...
10/26/2026

The NRA's new 2026 Beverage Trends report puts a number on something operators have felt for a while: beverage drives traffic. With 87% of full-service and 80% of limited-service operators calling it a potential driver of visits, it's worth treating it as a program.

10/23/2026

Kitchens have changed over the years. Blodgett Oven Company has kept up with those changes and innovations.

10/23/2026

Product spotlight: Bakers Pride® Y-600 Superdeck Freestanding Deck Oven
Get more pies out per bake with an extra-wide deck and independent top and bottom heat controls. The oven's rugged stainless build stands up to long shifts and stacks for added capacity.

Expectations for retail and convenience store food have evolved. Consumers no longer want “packaged and preserved” offer...
10/22/2026

Expectations for retail and convenience store food have evolved. Consumers no longer want “packaged and preserved” offerings. They want “fresh-prepared” food they can see, and they want it to look as if it was made moments ago.

• 38% of supermarkets plan to expand the space for their prepared foods, which was the most for any of the fresh departments, and will come at the expense of space devoted to center store categories for 42% of retailers. (Source: Supermarket News Fresh Foods Survey)
• 50% of consumers feel c-stores are just as capable of offering fresh food and beverages as restaurants. (Source: The National Association of Convenience Stores)

Maintaining that visual appeal across extended hold times is challenging, however Structural Concepts Corporation merchandisers make “fresh” scalable without sacrificing quality, showcasing texture, moisture, and color, and display high-margin items in high-traffic areas. This helps kitchens deliver made-on-site meals efficiently, turning your merchandiser into a profit center.

10/22/2026

Address

N8W22520 Johnson Drive Ste A
Waukesha, WI
53186

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+12624360102

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