What are the opening hours?

Monday 8am - 5pm Tuesday 8am - 5pm Wednesday 8am - 5pm Thursday 8am - 5pm Friday 8am - 5pm

True Brand

Name: True Brand
Address: 2801 Saluda Road, Lakeland, FL, 33801, US
Telephone: +18772903950
Price range: Not Applicable

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This is the official page of True Brand Products, manufactured by Solid Start, Inc. To find out more, visit our website.

The True Brand product family is manufactured by Solid Start, Inc. Solid Start is a second generation manufacturer of fuel, gear, hydraulic and engine treatments and performance additives. Since 1976, our products have been used in the phosphate, citrus, railroad, steel, coal, entertainment and automotive industries to enhance performance and improve engine life in everything from small engines to heavy equipment.

10/29/2026

Say hello to our October Employee Spotlight, Jimmy! 👋

Our sales team plays a huge role in building the relationships that make True Brand what it is, and we’re thankful to have Jimmy as part of it.

Thank you for all you do for our customers and our team, Jimmy! 👏

10/28/2026

Just leaving this here for the NASCAR fans 😮‍💨 🏁

Who else thinks the True Brand car looked GOOD at Daytona?

10/27/2026

Good products are important. Knowing how to use and recommend them with confidence is even better 💪

That’s why hands-on training continues to be such a big part of the True Brand experience. We love getting face-to-face with our customers and helping their teams learn, ask questions, and grow.

10/26/2026

Are you ready for MORE from your supplier? Come see us at AAPEX and experience our high-performance products for yourself.

We’d love to show you what our in-house R&D team has created in our new products, or come see live demos of the tried-and-true products that have helped business owners grow for over 15 years.

We’ve got it all at Solid Start / True Brand - let’s see what we can do for you!

📍 Booth V4038
📍 Joe’s Garage, Bay #1

10/23/2026

That's a wrap on Texas race weekend! 🏁🤠

We had an incredible time at the track, enjoying some great racing and spending quality time with some of our amazing customers.

Good people + fast cars = a pretty great weekend in our book. ❤️

Thanks to everyone who joined us and helped make it such a memorable weekend!

10/22/2026

There is so much automotive knowledge heading to Las Vegas!

The True Brand team brings decades of experience, product demos, exciting new programs, and so much more to AAPEX / SEMA, so whatever you’re curious about, there’s someone at Booth V4038 ready to talk.

Want to see how products work on a real vehicle? Stop by Joe’s Garage, Bay #1, to see our products in action and learn how they can drive better results for both your customers and your bottom line.

Don’t worry about talking to the “right” person; everyone in the True Brand family knows auto, and we’re all happy to talk! Come by and say hi 👋

Booth V4038 | Joe’s Garage Bay #1 | November 3-5

10/21/2026

A new season is a good reminder that vehicle maintenance goes beyond an oil change 🍂

EMG Clean & Protect gives service centers a simple 3-step way to address two major areas of preventive maintenance: the engine AND fuel system.

Clean existing deposits. Help protect against future buildup and wear. Keep critical systems performing their best between services.

Three products. One complete maintenance package 🔧

10/20/2026

There's a reason Fuel Juels wears pink 🎀

For our owners, Crystal and Amber, supporting National Breast Cancer Foundation is personal. From the loved ones we've lost to the women fighting breast cancer today, this cause means so much to our True Brand family.

We're proud to support NBCF all year long through Fuel Juels, and this October, we wanted to share a little more about WHY. 💗

10/16/2026

📍 AAPEX 2026, we’re coming for you!

This year, you’ll have TWO ways to find True Brand:
🔹 Booth V4038
🔹 Joe’s Garage, Bay #1

Stop by the booth to meet the team and discover what we’ve been working on, then head to Joe’s Garage to see True Brand products put to work with hands-on demonstrations.

We’ve got a lot to show you this year. Who will we see in Vegas? 👀

10/15/2026

Are you ready for fall? Grab some of our comfy gear and stay all season long 💪🍂

https://shop.solidstart.com/

Address

2801 Saluda Road
Lakeland, FL
33801

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

+18772903950

Website

http://www.solidstart.com/

Alerts

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