Northland Equipment Company, Inc

Northland Equipment Company, Inc Truck Equipment and Accessories Sales and Installation. Southern Wisconsin's Leader in Quality Truck Equipment since 1937! Come Visit us Today!!

If it goes on a truck, we can get it and install it! Northland Equipment prides itself in selling only the very best equipment that is available on the market. Some of our vendors include, Henderson Manufacturing, Reading Truck Body, US Truck Van Bodies, Omaha Standard, Venturo and Liftmoore cranes, TommyGate and Anthony liftgates, Western snow plows, Adrian Steel and Weatherguard for shelving and

toolboxes and many others, please see our Product section for complete listing of our vendors. Northland does stock many of our vendor's products, please call us for inventory availability. Our Accessory division, as with our Equipment division, carries only very best accessories that are available on the market. We have a long line of accessories that would be to difficult to list, but they would include step bars, running boards, Reflex spray in bedliners, vent visors, bug shields, mudflaps, tonneau covers, and pick-up caps. In most cases, we can have your accessory here in 1-2 business days, if not already in our inventory. Our knowledgeable sales staff will be more than happy to assist you in finding the right equipment for your truck.

25 Years of Dedication - Congratulations, Skip!🎉This month, we are proud to celebrate an incredible milestone...25 years...
06/04/2026

25 Years of Dedication - Congratulations, Skip!🎉

This month, we are proud to celebrate an incredible milestone...25 years of service from Skip Newell at Northland Equipment!

Reaching 25 years with one company is a remarkable achievement and testament to Skip's hard work, loyalty, and dedication. Through years of growth, change, and countless projects, he has truly made a lasting impact and legacy.

Skip, thank you for everything you have contributed over the past 25 years. We are incredibly grateful for your commitment and proud to have you as part of the Northland Equipment family.

Please join us in congratulating Skip on this outstanding milestone!

Same job. Smarter control. WESTERN💪
06/03/2026

Same job. Smarter control.
WESTERN💪

05/28/2026

3… 2… 1… control.

The all-new WESTERN Auto Speed Control installs fast and gives you instant control over your spread for less waste and more efficiency.

We will be closed on Monday, May 25th for Memorial Day. Freedom's cost is sacrifice. Grateful for our heroes today and a...
05/21/2026

We will be closed on Monday, May 25th for Memorial Day.

Freedom's cost is sacrifice. Grateful for our heroes today and always.

05/21/2026

Big pushes don’t always need bigger blades. The WESTERN 9’ PRO PLUS HD straight blade plow delivers heavy-duty performance in a more compact blade.

Call us today at (608) 754-6608!

The Wisconsin Proud Rebate is back!! If you're currently operating a plow and/or hopper spreader of a WESTERN® competito...
05/14/2026

The Wisconsin Proud Rebate is back!!

If you're currently operating a plow and/or hopper spreader of a WESTERN® competitor, you could be eligible for a $2,500 rebate when you purchase a new WESTERN® snowplow AND hopper spreader.

Now is the best time to add a WESTERN® setup to your fleet - especially when you could get paid to do it!

Available to Wisconsin residents/businesses only. Contact Northland Equipment directly for more details.

The WESTERN PRO-FLO 900 (9.0 cu ft) tailgate spreader is engineered for contractors demanding reliable ice control equip...
05/14/2026

The WESTERN PRO-FLO 900 (9.0 cu ft) tailgate spreader is engineered for contractors demanding reliable ice control equipment ❄️🌨️

Visit us today at http://www.northlandequipment.com/ for additional information to add this spreader to your fleet!

Happy Mother's Day!To the moms who keep everything moving smoothly at home, at work, and everywhere in between. Thank yo...
05/10/2026

Happy Mother's Day!

To the moms who keep everything moving smoothly at home, at work, and everywhere in between. Thank you for your strength, hard work, and endless support.💐🧡

Have you found a place to store your snow and ice equipment yet? Why not let us handle that for you!Includes:- Outdoor s...
05/09/2026

Have you found a place to store your snow and ice equipment yet? Why not let us handle that for you!

Includes:
- Outdoor storage from now until October 1st
- A complete inspection of your equipment
- Priority scheduling for fall service
- Extra space in your garage, shed, warehouse, or backyard!

View the details or schedule drop-off here: https://lp.constantcontactpages.com/cu/INQXPp2

Own the storm 🥶
05/07/2026

Own the storm 🥶

Address

306 W State St
Janesville, WI
53546

Opening Hours

Monday 7am - 4pm
Tuesday 7am - 4pm
Wednesday 7am - 4:30pm
Thursday 7am - 4pm
Friday 7am - 4pm

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