06/15/2026
The contractor next door is destroying your margins. Here is how you beat them:
A client of ours was sick of the typical "price war" where everyone drops down to $6.00 or $5.50/sq ft just to not lose the job. He was giving away his profit just to fill up the calendar.
Our client did the exact opposite: he raised his rate to $8.50... and started closing MORE contracts.
The trick? He stopped selling a "basic flake floor" by adding "Squire" as an ultimate warranty.
It takes his crew exactly 10 minutes to spray it on, and when they finish, he uses that moment in the driveway for three things:
Get a Google review instantly.
Collect the final check right then and there, without having to chase down the client.
Hand over an 8-year warranty (Squire resists hot tires, battery acid, and oil. Zero callback hassles).
The numbers don't lie: applying it costs about $0.30/sq ft, but it allows him to add between $1.20 and $2.00 more per square foot to his quote. That is $800+ of pure profit on a standard garage.
If you are already tired of competing on price with people who don't know how to charge, you need to change your strategy.
Write "Squire" in the comments, send us a DM, or call the shop directly at (540) 760-2721 to get all the details.
