We are the authorized New Holland and Case IH dealer in Atmore, AL. In addition to our two major lines, we carry many short lines of equipment, including Colombo, Bush Hog, Unverferth, Yetter, Brandt and Monroe-Tufline. Hendrix established our business in 1940 in Frisco City, AL as a Ford Tractor dealership. Hendrix opened the store in Atmore, AL also under the Ford Tractor brand. bought New Holla
nd, we took on New Holland in 1986 in Frisco City and in 1990 in Atmore. Case IH was added at both stores in 1988, shortly after the merger of Case and International Harvester. It has been our pleasure to serve the farm and rural lifestyle customer in the communities of southwest Alabama and northwest Florida since 1940. Whether you are already one of our valued customers or are looking for a dealer to work with, it is our mission to provide you with the service you deserve and expect. Please be sure to visit our Facebook on a regular basis. As you browse our page and find a product or service you need more information on, please do not hesitate to contact us.
