SE Automation

SE Automation SE Automation is a Wisconsin-based company with an exclusive focus on selling and supporting the Siemen's line of automation products.

Founded in 2004 as a sister company to Standard Electric Supply Co., we aim to provide superior technical support.

๐‡๐จ๐ฐ ๐ฆ๐ฎ๐œ๐ก ๐๐จ๐ฐ๐ง๐ญ๐ข๐ฆ๐ž ๐œ๐š๐ง ๐จ๐ง๐ž ๐ฆ๐ข๐ฌ๐ฌ๐ข๐ง๐  ๐œ๐จ๐ฆ๐ฉ๐จ๐ง๐ž๐ง๐ญ ๐œ๐š๐ฎ๐ฌ๐ž?More than most manufacturers would like to admit.That's why Standard E...
09/07/2026

๐‡๐จ๐ฐ ๐ฆ๐ฎ๐œ๐ก ๐๐จ๐ฐ๐ง๐ญ๐ข๐ฆ๐ž ๐œ๐š๐ง ๐จ๐ง๐ž ๐ฆ๐ข๐ฌ๐ฌ๐ข๐ง๐  ๐œ๐จ๐ฆ๐ฉ๐จ๐ง๐ž๐ง๐ญ ๐œ๐š๐ฎ๐ฌ๐ž?

More than most manufacturers would like to admit.

That's why Standard Electric has expanded our Murrelektronik inventory with products ready to ship, helping customers reduce lead times and keep projects moving.

Whether you're building machines, maintaining equipment, supporting production, or managing plant upgrades, we've got immediate access to:

โ€ข Control system cordsets
โ€ข Signal & data cables
โ€ข Power distribution solutions
โ€ข Connectivity essentials
โ€ข Interfaces & I/O systems

Download the updated inventory list and see what's available today.

๐’๐ฎ๐ฆ๐ฆ๐ž๐ซ ๐ข๐ฌ ๐š๐ฅ๐ฆ๐จ๐ฌ๐ญ ๐จ๐ฏ๐ž๐ซ, ๐›๐ฎ๐ญ ๐ญ๐ก๐ž ๐ก๐ž๐š๐ญ ๐ข๐ฌ๐ง'๐ญ.Your enclosure cooling units have been working hard all season. When was the l...
08/26/2026

๐’๐ฎ๐ฆ๐ฆ๐ž๐ซ ๐ข๐ฌ ๐š๐ฅ๐ฆ๐จ๐ฌ๐ญ ๐จ๐ฏ๐ž๐ซ, ๐›๐ฎ๐ญ ๐ญ๐ก๐ž ๐ก๐ž๐š๐ญ ๐ข๐ฌ๐ง'๐ญ.

Your enclosure cooling units have been working hard all season. When was the last time they were inspected?

A free Climate Efficiency Inspection can help identify issues before they lead to downtime

๐‚๐จ๐ฆ๐ฆ๐ž๐ง๐ญ "๐ˆ๐๐’๐๐„๐‚๐“๐ˆ๐Ž๐" ๐š๐ง๐ ๐ฐ๐ž'๐ฅ๐ฅ ๐ฌ๐ž๐ง๐ ๐ฒ๐จ๐ฎ ๐ญ๐ก๐ž ๐๐ž๐ญ๐š๐ข๐ฅ๐ฌ.

๐๐ซ๐จ๐๐ฎ๐œ๐ญ๐ข๐จ๐ง ๐๐ž๐ฅ๐š๐ฒ๐ฌ ๐๐จ๐ง'๐ญ ๐œ๐š๐ซ๐ž ๐ฐ๐ก๐ฒ ๐ญ๐ก๐ž ๐ฉ๐š๐ซ๐ญ ๐ข๐ฌ๐ง'๐ญ ๐š๐ฏ๐š๐ข๐ฅ๐š๐›๐ฅ๐ž.A missing connector. A damaged cable. A failed I/O module.That...
08/24/2026

๐๐ซ๐จ๐๐ฎ๐œ๐ญ๐ข๐จ๐ง ๐๐ž๐ฅ๐š๐ฒ๐ฌ ๐๐จ๐ง'๐ญ ๐œ๐š๐ซ๐ž ๐ฐ๐ก๐ฒ ๐ญ๐ก๐ž ๐ฉ๐š๐ซ๐ญ ๐ข๐ฌ๐ง'๐ญ ๐š๐ฏ๐š๐ข๐ฅ๐š๐›๐ฅ๐ž.

A missing connector. A damaged cable. A failed I/O module.

That's all it takes to put a project, machine build, or production schedule at risk. We've expanded our Murrlektronik inventory to help customers get the connectivity and automation products they need, when they need them.

โ€ข Immediate availability
โ€ข Reduced lead times
โ€ข U.S. stock
โ€ข Updated inventory list

See what's available now:
https://hubs.li/Q04tNGTw0

When machines are down or production is delayed, long lead times arenโ€™t an option. Thatโ€™s why Standard Electric now stocks the most inโ€‘demand Murrelektronik products โ€” giving you:

08/05/2026

Can your team quickly identify what's in every pipe?

One dairy facility upgraded its pipe marking system to improve safety, compliance, and day-to-day operations.

Learn more at Standard Electric's Modernization Resource Hub: https://hubs.li/Q04rkX0z0

08/04/2026

Got the data. Still fighting downtime?

Many plants have invested in technology but still operate reactively. Learn what's missingโ€”and how to turn insights into uptime.

Visit the Modernization Resouce Center: https://hubs.ly/Q04r4FRV0

08/03/2026

Rising energy costs aren't always caused by production equipment.

For one brewery, aging enclosure cooling units were quietly consuming more energy and increasing maintenance risk. A modernization and standardization strategy helped deliver energy savings of up to 85%.

Learn more in the Modernization Resource Hub.

More dashboards. More alerts. More reports. But is your team actually reducing downtime? This article takes a practical ...
07/28/2026

More dashboards. More alerts. More reports. But is your team actually reducing downtime? This article takes a practical look at why maintenance data often doesn't lead to better outcomes, and what you can do to make your data more actionable. If you're focused on improving reliability and keeping production running, it's worth the read.

Read the full article to learn more: https://hubs.li/Q04pmkbk0

SE Automation has been awarded the 2025 Siemens Bronze Eagle Award for Business Excellenceโ€”one of Siemens' highest honor...
07/22/2026

SE Automation has been awarded the 2025 Siemens Bronze Eagle Award for Business Excellenceโ€”one of Siemens' highest honors, presented to only the top 5% of distributors. This is an accomplishment made possible by the dedication of every associate across our organization.

Thank you to Siemens for the recognition. We appreciate the opportunity to support your success every day.

One beacon. Multiple machine statuses. The Edwards Signaling 105XBRi Series provides clear visual indication with multip...
07/21/2026

One beacon. Multiple machine statuses. The Edwards Signaling 105XBRi Series provides clear visual indication with multiple color options in a durable, NEMA 4X-rated design built for industrial environments. Simple visibility can make a big difference on the plant floor.

Contact your account manager to learn more.

Looking for ways to simplify your next automation project? Watch as Sam Brikowski from SE Automation walks through the S...
07/16/2026

Looking for ways to simplify your next automation project? Watch as Sam Brikowski from SE Automation walks through the Siemens S7-1200 G2 PLC and explains why it's generating so much interest for today's industrial applications.

Take a minute to watch the full video and see how it could benefit your operation: https://hubs.li/Q04pks1Z0

See what's new with the Siemens SIMATIC S7-1200 G2 PLC. Learn how t...

Address

3025 N. Progress Drive
Appleton, WI
54911

Opening Hours

Monday 7:30am - 4:30pm
Tuesday 7:30am - 4:30pm
Wednesday 7:30am - 4:30pm
Thursday 7:30am - 4:30pm
Friday 7:30am - 4:30pm

Telephone

+19203809400

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