What are the opening hours?

Monday 7:30am - 4:30pm Tuesday 7:30am - 4:30pm Wednesday 7:30am - 4:30pm Thursday 7:30am - 4:30pm Friday 7:30am - 4:30pm

SE Automation

Name: SE Automation
Address: 3025 N. Progress Drive, Appleton, WI, 54911, US
Telephone: +19203809400

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SE Automation is a Wisconsin-based company with an exclusive focus on selling and supporting the Siemen's line of automation products.

Founded in 2004 as a sister company to Standard Electric Supply Co., we aim to provide superior technical support.

10/06/2026

The PLC code isn’t going to write itself.

Actually… now it might.

Siemens Eigen Engineering Agent works with TIA Portal to generate PLC code, create HMIs, configure devices, and validate its work. Try it out for FREE for 1-month! Reach out here: https://hubs.li/Q04yvkHf0

Less busywork. More engineering.

10/02/2026

Power distribution needs change. Rebuilding the entire system every time they do is another story.

Rittal VX25 Ri4Power supports scalable low-voltage power distribution and MCC applications up to 6300 A, with a modular design that simplifies engineering, assembly, and future expansion.

See how it can help standardize your next power distribution project:

https://hubs.li/Q04yvbvj0

09/30/2026

Thanks to all who came out for our Green Bay Packer Watch Party at Heartbreakers in Eau Claire, WI! While it would have been nice if the Packers held up their end of the bargain by winning, we had good food and a great time with our customers and our supplier partners! Thanks to Siemens and ABB T&B for sponsoring this event!

09/29/2026

Too much I/O complexity can slow down control panel design and installation.

Siemens SIMATIC ET 200BL brings distributed I/O closer to the equipment, helping simplify industrial automation applications.

See how it works: https://hubs.li/Q04yv6Sz0

09/16/2026

Good weather, great conversations, and even better partnerships.

Our Bullseye Golf Outing in Wisconsin Rapids brought together customers, suppliers, and the Standard Electric/SE Automation team for a day focused on building relationships that extend beyond the course.

Thank you to our sponsors Siemens, Eaton Crouse-Hinds, Littelfuse, Rittal, and YAGEO/Telemecanique Sensors, and to everyone who spent the day with us.

Strong partnerships continue to be one of the most valuable tools in our industry.

09/07/2026

𝐇𝐨𝐰 𝐦𝐮𝐜𝐡 𝐝𝐨𝐰𝐧𝐭𝐢𝐦𝐞 𝐜𝐚𝐧 𝐨𝐧𝐞 𝐦𝐢𝐬𝐬𝐢𝐧𝐠 𝐜𝐨𝐦𝐩𝐨𝐧𝐞𝐧𝐭 𝐜𝐚𝐮𝐬𝐞?

More than most manufacturers would like to admit.

That's why Standard Electric has expanded our Murrelektronik inventory with products ready to ship, helping customers reduce lead times and keep projects moving.

Whether you're building machines, maintaining equipment, supporting production, or managing plant upgrades, we've got immediate access to:

• Control system cordsets
• Signal & data cables
• Power distribution solutions
• Connectivity essentials
• Interfaces & I/O systems

Download the updated inventory list and see what's available today.

08/26/2026

𝐒𝐮𝐦𝐦𝐞𝐫 𝐢𝐬 𝐚𝐥𝐦𝐨𝐬𝐭 𝐨𝐯𝐞𝐫, 𝐛𝐮𝐭 𝐭𝐡𝐞 𝐡𝐞𝐚𝐭 𝐢𝐬𝐧'𝐭.

Your enclosure cooling units have been working hard all season. When was the last time they were inspected?

A free Climate Efficiency Inspection can help identify issues before they lead to downtime

𝐂𝐨𝐦𝐦𝐞𝐧𝐭 "𝐈𝐍𝐒𝐏𝐄𝐂𝐓𝐈𝐎𝐍" 𝐚𝐧𝐝 𝐰𝐞'𝐥𝐥 𝐬𝐞𝐧𝐝 𝐲𝐨𝐮 𝐭𝐡𝐞 𝐝𝐞𝐭𝐚𝐢𝐥𝐬.

08/24/2026

𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐝𝐞𝐥𝐚𝐲𝐬 𝐝𝐨𝐧'𝐭 𝐜𝐚𝐫𝐞 𝐰𝐡𝐲 𝐭𝐡𝐞 𝐩𝐚𝐫𝐭 𝐢𝐬𝐧'𝐭 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞.

A missing connector. A damaged cable. A failed I/O module.

That's all it takes to put a project, machine build, or production schedule at risk. We've expanded our Murrlektronik inventory to help customers get the connectivity and automation products they need, when they need them.

• Immediate availability
• Reduced lead times
• U.S. stock
• Updated inventory list

See what's available now:
https://hubs.li/Q04tNGTw0

When machines are down or production is delayed, long lead times aren’t an option. That’s why Standard Electric now stocks the most in‑demand Murrelektronik products — giving you:

08/05/2026

Can your team quickly identify what's in every pipe?

One dairy facility upgraded its pipe marking system to improve safety, compliance, and day-to-day operations.

Learn more at Standard Electric's Modernization Resource Hub: https://hubs.li/Q04rkX0z0

08/04/2026

Got the data. Still fighting downtime?

Many plants have invested in technology but still operate reactively. Learn what's missing—and how to turn insights into uptime.

Visit the Modernization Resouce Center: https://hubs.ly/Q04r4FRV0

Address

3025 N. Progress Drive
Appleton, WI
54911

Opening Hours

Monday	7:30am - 4:30pm
Tuesday	7:30am - 4:30pm
Wednesday	7:30am - 4:30pm
Thursday	7:30am - 4:30pm
Friday	7:30am - 4:30pm

Telephone

+19203809400

Website

http://www.seawi.com/

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