19/06/2026
Happy Midsummer! 🌹🌻🌷
Today we celebrate one of the most beloved Swedish traditions - Midsummer! It marks the summer solstice and is a time to welcome the light, nature, and the joy of summer. We gather with family and friends to dance around the Midsummer pole, sing traditional songs, and enjoy classic seasonal foods like pickled herring, new potatoes with sour cream, and fresh strawberries. Many also wear flower crowns and celebrate under the long, bright Nordic night.
Please note that our office and production in Sweden are closed today due to the holiday. We wish you a joyful and sunny Midsummer!