11/10/2022
4 Ps of the Marketing Mix Model Price Rayport and Svioka (1994) state that organizations will have to employ new pricing models when using the Internet. The consumer has increased ability to compare prices using the Net, thus making price competition very intensive. Product The implications of the Internet for the product are diverse. The Internet provides consumers with an opportunity to search more thoroughly and at virtually no cost, the products they want provided by a third party bypassing traditional brick and mortar suppliers and resellers....