01/10/2021
Responsibilities
As a social media manager, you'll need to:
• develop creative and engaging social media strategies
• manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram, Tiktok and YouTube, adapting content to suit different channels
• create engaging multimedia content (and/or outsource this effectively) across multiple platforms
• develop, launch and manage new competitions and campaigns that promote Our organisation and brand
• form key relationships with influencers across the social media platforms
• undertake audience research
• manage and facilitate social media communities by responding to social media posts and developing discussions
• monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
• research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
• analyse competitor activity
• recommend improvements to increase performance
• set targets to increase brand awareness and increase customer engagement
• manage, motivate and coach junior staff such as social media executives or assistants
• manage a budget for social media activities
• educate other staff on the use of social media and promote its use within your company (in-house roles)
• encourage collaboration across teams and departments
• regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles).
