RDO Equipment Co.

Call Directions Website

RDO Equipment Co. Take your operation to the next level! Browse our wide selection of equipment here 👉https://bit.ly/4g98MHY Give us a call for all your service needs.

Our Watsonville, CA, location serves the Central California region. We sell and service John Deere agriculture equipment, lawn and garden equipment, irrigation equipment, irrigation design, as well as provide parts and service support for Vermeer equipment. Our large inventory of parts ensures you get what you're looking or quickly, so you can get back to work. Our experienced sales and parts departments are ready to help you find the right equipment for the job, while our highly-trained and certified technicians will get your equipment back up and running fast. We service most brands of lawn and garden equipment equipment.

10/23/2026

Build your equipment package and get to work.

Pair the compact construction equipment and attachments you need for the jobs ahead, then take advantage of 0% financing for 60 months.

Quality used tractors and mowers available now!Discover more — link in the comments 🔗👇
10/22/2026

Quality used tractors and mowers available now!
Discover more — link in the comments 🔗👇

10/16/2026

Clearing the way with muscle and precision 💪🌲—this track loader makes light work of heavy timber, hauling cut-up trees with pallet forks like a pro.

Build the package that works for you.From compact loaders and excavators to the attachments that help you get more done,...
10/15/2026

Build the package that works for you.

From compact loaders and excavators to the attachments that help you get more done, RDO Equipment Co. can help you customize an equipment package built around your business, your jobs and your budget.

Plus, explore available financing options and the support you can count on long after the purchase.

Start building your package today: https://rdoequipment.pulse.ly/fvrtygkmfh

Ready to elevate your operation? Our unbeatable deals are here to help you scale smarter. Explore top-tier equipment now...
10/08/2026

Ready to elevate your operation? Our unbeatable deals are here to help you scale smarter. Explore top-tier equipment now — click the link in our comments below 🔗👇

Find the perfect compact tractor for your property!Browse our selection — shop link in the comments 🔗👇
10/05/2026

Find the perfect compact tractor for your property!
Browse our selection — shop link in the comments 🔗👇

Get your equipment ready for the season with our Vermeer Filter Sale, happening October 1–November 30, 2026. Visit your ...
10/01/2026

Get your equipment ready for the season with our Vermeer Filter Sale, happening October 1–November 30, 2026. Visit your local RDO store to save 15% off filters, oil and grease. It’s the perfect time to stock up and keep your machines running strong.

Offer valid in‑store. Exclusions apply; see store for details.

09/30/2026

From mowing and grading to clearing brush, John Deere compact utility tractors from RDO Equipment Co. are built to handle your property with ease. Big performance in a compact package, ready for whatever your land needs.

09/28/2026

Invest Smart. Deduct More.
Now’s the time to upgrade your operation with new or used John Deere equipment from RDO Equipment Co. With Section 179, you can deduct up to $2.5 million in qualifying purchases made before December 31, 2025 — plus take advantage of 100% bonus depreciation.
💰 Keep more cash in your business
🚜 Modernize your fleet
📈 Fuel growth for the year ahead
Learn more and start planning your tax strategy: https://rdoequipment.pulse.ly/g9rk07zywx

09/27/2026

The right machine for the job isn't always the same for every customer. Whether you're adding capacity, taking on a new project or looking for a flexible equipment solution, we have compact construction equipment ready to get to work. 🚧💪

09/23/2026

Two minutes in the yard can make a difference when harvest begins. 🚜

As combine technology advances, preseason calibration is an important step in getting ready for the field.

Taking the time to calibrate new camera systems before harvest can help ensure your machine is ready to perform when it matters most.

Want more harvest tech insights? Tune into the latest Agriculture Technology Podcast, recorded live at the Big Iron Farm and Construction Show, for a look at MY27 X9 combine updates, new CommandX™ controls for 8 Series tractors, and the latest John Deere automation technology.

🎙️ Listen to the latest episode: https://rdoequipment.pulse.ly/s5nzlegk7m

09/22/2026

Set machine boundaries with confidence.

On John Deere P-Tier excavators, virtual fences can be configured directly from the in-cab display, allowing operators to set ceiling, reach, floor and swing limits with just a few taps.

Whether working around structures, utilities or other job site obstacles, virtual fences help operators create customized movement limits that are easy to adjust as conditions change.

Simple setup. Greater confidence. Smarter operation.

See what the new lineup of P-Tier excavators can do: https://rdoequipment.pulse.ly/yrhbydw63q

09/21/2026

Maximize Your Tax Savings With Section 179

Ready to upgrade your equipment and reduce your tax burden this year?

Section 179 allows businesses to deduct the full purchase price of qualifying equipment from taxable income, helping you put more of your investment back into your operation.

Planning ahead means more flexibility, stronger cash flow and the equipment you need to stay productive through the seasons ahead.

✅ Deduct up to $2.56 million in 2026
✅ Phase-out starts at $4.09 million
✅ 100% bonus depreciation
✅ Equipment must be purchased and put into service by Dec. 31

Don’t wait until year-end to start planning. Contact your local RDO Equipment Co. store to explore your equipment options and learn more about Section 179.

👉 https://rdoequipment.pulse.ly/2xqsnjzjch

Consult your tax professional to determine eligibility and how these tax benefits apply to your business.

09/21/2026

When every day counts toward a strong finish, uptime becomes more than a service priority.

It becomes part of the operation’s ability to stay productive when timing matters most.

In this episode of the Agriculture Technology Podcast, host Tony Kramer joins Larry H. and Jeff W. to discuss John Deere Operations Center™ PRO Service and how access to diagnostics, maintenance information and support resources can help growers make confident service decisions and keep equipment working.

Explore Precision Ag Technology from RDO Equipment Co. to discover more tools designed to keep your operation connected and productive: https://rdoequipment.pulse.ly/wtn0jjkkwj

09/20/2026

One Series. Endless possibilities.

The next generation of John Deere 1 Series Compact Utility Tractors is here.

Featuring updated styling, LED lighting, easier maintenance and available heated and air-conditioned cab options on select models, it's built to help you stay productive in every season.

Find an RDO location near you and discover what the new 1 Series can do for you: https://rdoequipment.pulse.ly/zclxoxnlzz

09/18/2026

One machine. Plenty of ways to put it to work. 💪

From landscaping and tree care to material handling and construction, the Vermeer ML100 is built to tackle a variety of jobs with versatile attachment options.

And for a limited time, eligible Vermeer ML100 models qualify for 0% financing.

Hurry, this offer ends September 30!

Ready to add more versatility to your fleet? Learn more: https://rdoequipment.pulse.ly/858h564yd5

09/17/2026

Another Big Iron is in the books.

Thank you to everyone who stopped by the RDO Equipment Co. booth over the past few days. Between the equipment, technology, and conversations with customers from across the region, it was a great week connecting with the people who keep our industries moving forward.

We appreciate the opportunity to learn more about your operation, share ideas, and be part of your success.

Until next year, Big Iron.

09/14/2026

A quick look at what's waiting for you at Big Iron.

The show starts tomorrow. Stop by the RDO Equipment Co. booth to see the latest equipment, technology and innovation in person.

🌾 September 15-17
📍 Red River Valley Fairgrounds, West Fargo, ND

See you there.

09/13/2026

There's more to precision ag than input savings.

Technologies like John Deere See & Spray™ and ExactShot™ help reduce inputs, but they also provide valuable insights that support better decisions.

For North Dakota grower Jarred Billadeau, w**d density maps from See & Spray™ revealed long standing patterns of w**d pressure around former farmsteads, shelter belts and field edges, turning assumptions into actionable data.

That's the power of precision agriculture. It helps growers better understand their fields and put data to work.

Learn how RDO Equipment Co. can help you get more from precision ag technology: https://rdoequipment.pulse.ly/dtslhwaffb

09/13/2026

The right data starts with the right approach.

Whether you're creating detailed 3D models with photogrammetry or capturing accurate surface data with LiDAR, choosing the right technology can make all the difference.

The WingtraRAY gives you the flexibility to use the data collection method that best fits your project, helping you gather the insights you need with confidence.

Learn more: https://rdoequipment.pulse.ly/8wdt6go2gc

Address

1340 West Beach Street
Watsonville, CA
95076

Opening Hours

Monday 7am - 5pm
Tuesday 7am - 5pm
Wednesday 7am - 5pm
Thursday 7am - 5pm
Friday 7am - 5pm
Saturday 8am - 12pm

Telephone

+18317632165

Website

Alerts

Be the first to know and let us send you an email when RDO Equipment Co. posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category