07/08/2026
🦈 Your Change Fuels Discovery.
Since launching our Round Up campaign, one of the questions we've heard most is:
"Why sharks?"
It's a great question.
The Atlantic White Shark Conservancy's mission goes far beyond studying white sharks. Through scientific research, public safety initiatives, and community education, they're helping both people and sharks thrive along our Massachusetts coastline while inspiring the next generation of ocean stewards.
Their work includes tracking white shark movements, supporting tools like the Sharktivity® app to help keep beachgoers informed, and sharing science that replaces misconceptions with understanding.
Every time you round up your purchase at checkout this July, you're helping support that mission right here in Massachusetts.
Every dollar raised goes directly to the Atlantic White Shark Conservancy, along with a matching contribution from the Aubuchon Foundation (up to $2,500).
Thank you for helping turn spare change into scientific discovery, education, and greater awareness. Together, we're helping build the understanding that inspires conservation—one roundup at a time. 🌊🦈