02/21/2024
VELVET DRIVE TRANSMISSIONS ANNOUNCES LEADERSHIP CHANGES
IN PREPARATION OF ACCELERATED GROWTH
Liberty, SC (February 20, 2024) – Velvet Drive Transmissions announced John Bolton, who previously served as Vice President, as the company’s new President. As President, Bolton will oversee the worldwide operations of the Velvet Drive Transmissions brand and will report directly to Mark McKinney, the President of Liberty Technologies, a Correct Craft subsidiary that oversees Velvet Drive Transmissions, Pleasurecraft Engine Group, and Indmar Marine Engines.
Bolton has been with the company since 1992 and has overseen the introduction of many new and exciting marine products. Under his leadership, the company has continually advanced its products and features to serve the industry.
“For 75 years, Velvet Drive has been a world leader in marine propulsion products. Our team continues to design new and innovative products that provide future growth opportunities for the inboard marine industry,” said John Bolton, President of Velvet Drive. Bolton further explained, “I am excited and honored for the opportunity to guide our team and continue the long-standing tradition of quality and innovation. Having a higher purpose makes all the difference.”
Liberty Technologies' strategic focus on inboard propulsion systems delivers boat manufacturers the highest quality and most innovative inboard propulsion systems while maximizing value, reliability, and serviceability.
President of Liberty Technologies, Mark McKinney, stated, “Liberty Technology offers boat builder partners with advantages unmatched in our industry and is dedicated to the advancements of the inboard segment. Our commitment to our partners is not only evident in our award-winning products but also in our people. Our employees bring world-class customer service and leadership to the marine industry, as exhibited by John Bolton and the team at Velvet Drive Transmissions. I am thrilled to appoint John to President of Velvet Drive Transmissions and look forward to working with him in his new role.”
About Velvet Drive Transmissions: Velvet Drive LLC, owned by Correct Craft, manufactures marine transmissions for customers around the world from its worldwide headquarters located in Liberty, South Carolina. For over 75 years, Velvet Drive has been recognized as providing superior products with exceptional quality. For more information, please visit www.velvetdrive.com.
About Liberty Technologies: Liberty Technologies is a Correct Craft subsidiary that oversees Pleasurecraft Engine Group, Indmar Marine Engines, and Velvet Drive Transmissions. Through partnerships with world-class manufacturers, such as Ford and General Motors, Liberty Technologies delivers the highest quality and most innovative inboard propulsion systems for boat builders in a variety of segments.
About Correct Craft: Celebrating 99 years of excellence in the marine industry, Correct Craft is a Florida-based company with global operations. Focused on “Making Life Better,” the Correct Craft family includes Nautique, Centurion, Supreme, Bass Cat, Yar-Craft, SeaArk, Parker, and Ingenity boat companies, Pleasurecraft Engine Group, Indmar Marine Engines, Velvet Drive Transmissions, Mach Connections, Merritt Precision, Osmosis, Watershed Innovation, and Aktion Parks. For more information, please visit www.correctcraft.com.
For Immediate Release
For Further Information Contact:
Austen Caffey, Marketing Coordinator
(407) 956-6583
[email protected]
