06/24/2026
Stop Sounding Like Every Other Contractor Online!
Watch this short video from Gene McNaughton explaining one of the biggest marketing mistakes contractors make: using industry jargon instead of the words customers actually search for.
The problem isn’t that customers don’t need your services. It’s that they may not be searching for them the way you describe them. This webinar will show contractors how to get inside the customer’s head, use the language they use, and turn confusing technical messaging into marketing that attracts real, ready-to-buy leads.
In the upcoming webinar, "How to Flood Your Contracting Business with Red-Hot Leads", you'll learn how to identify the language customers actually use, create marketing that gets found, and attract more qualified opportunities.
Watch the video, then click the link below to register for the webinar on June 30th at noon.
https://events.zoom.us/ev/Av0P7LDxOF33hHvPojfN22dMY7xiirQj_dF8PjrofjCPQyQjUTsm~Avxj9qoKexEXCxTIAuVx5Vh8UQunceLfYhSbXcJHcHBF49KuilS_eStiQw