Alta Equipment Company NY

04/07/2026

We had the pleasure of attending Syracuse Builders Exchange's GC & Diverse Trade Partner Networking Event and connecting with fellow Builders Exchange members through engaging breakout sessions and meaningful conversations. Events like this reinforce the value of collaboration and strong partnerships across our industry. At Alta Equipment Company, we believe progress happens when we work together to support smarter jobsites, stronger relationships, and better outcomes for everyone involved. We look forward to the next event!

04/06/2026

🌧️ Even with the rainy weather, our DIGatron event in Latham was a great success. It was great welcoming the community and seeing DIGatron driver Anthony Ochs on site, sharing his experience and engaging with Monster Jam fans of all ages. Fitzy's Fork In The Road food truck delivered great food and even better service, helping make the day enjoyable for everyone.

Our JCB machines were on display for attendees to check out, and DIGatron was front and center for plenty of photo opportunities. Once the event wrapped up, DIGatron was ready to rumble on April 4, and we were proud to be part of the Pit Party experience!

04/04/2026

We’re here at Monster Jam Albany! Stop and see our sales reps Gary and Chris, they’re good at giving stuff away!

04/01/2026

Tomorrow is the day. Join Alta Equipment Company at our Latham location from 2 to 6 PM as JCB DIGatron and Monster Jam driver Tony Ochs stop by ahead of Monster Jam on Saturday, April 4. 🚚

Get an up close look at the monster truck, grab a bite from the Fitzy's Fork In The Road food truck, and enter for a chance to win raffle prizes. It’s a fun afternoon for customers, families, and anyone who loves big horsepower.

📍 Alta Equipment Company, 17 Northway Lane, Latham, NY
�⏰ 2 to 6 PM

03/31/2026

Only two more days until DIGatron takes over our Latham branch! We hope to see you there!

DIGatron is almost here! The JCB lineup is ready to go as we gear up for April 2.

Join us, see the machines up close, and enter our raffle for six Monster Jam tickets for the April 4, 6:00 PM show!

RSVP here: https://www.eventbrite.com/e/digatron-alta-equipment-company-open-house-tickets-1984913455578?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl

03/27/2026

DIGatron is almost here! The JCB lineup is ready to go as we gear up for April 2.

Join us, see the machines up close, and enter our raffle for six Monster Jam tickets for the April 4, 6:00 PM show!

RSVP here: https://www.eventbrite.com/e/digatron-alta-equipment-company-open-house-tickets-1984913455578?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl

03/25/2026

Don’t miss JCB's DIGatron at our Latham location! We can hear the engine revving up in the distance, can you? 🚜

Let us know if you'll be there: https://www.facebook.com/share/1HphJY9hjH/

03/24/2026

The busy season is here and our rental and ready for sale units are tuned up for action this spring. Keeping your team focused on uptime is our priority and these machines are built to support productivity on every job site.

Our team is ready to help you explore options and find the best machine for your next project. Request a demo or connect with a team member to learn more!

03/20/2026

Spring is finally here and it’s the perfect time to gear up for the busy season with some Monster Jam action! Join us on April 2 from 2 to 6 pm for our DIGatron event where you can meet the DIGatron driver Tony Ochs, enjoy some food from Fitzy's Fork In The Road, enter raffles, and more!

We hope to see you there: https://www.facebook.com/share/1Dimi5jPrH/

03/18/2026

We are proud to recognize the incredible women across Alta who strengthen our teams, support our customers, and help drive the Alta Difference every day. Their leadership, skill and dedication play a vital role in keeping our customers productive and building lasting partnerships on every job.

Thank you to the women of Alta for everything you do. Your impact is felt across every branch and every customer relationship. 💛

03/17/2026

We were thrilled to take part in the Syracuse St. Patrick's Parade this year. It’s always a great opportunity to connect with our community and celebrate the spirit of coming together. ☘️

We were also happy to join Schmidt Trucking for the second year in a row. Partnerships like this remind us why collaborating with strong local businesses makes such a difference for the customers we serve. Your goals are our goals, and being part of events like this helps us continue building relationships that keep crews moving and productivity high.

03/14/2026