Innovative Timing Systems

06/03/2026

ITS Announces new AI Technology

This week, ITS released it's new AI engine entitled ITS Coach. It's a powerful LLM platform hosted at ITS on our own server platform. ITS Coach has been in development for over a year and performs much like other AI platforms such as ChatGPT or Gemini. However, ITS Coach is specific to the race timing industry and all of the ITS products.

ITS Coach has been trained with 18 years of engineering information, technical support guides, configuration drawings, and other technical information used to support our products. Millions of pieces of data have been inserted into the engine and the process will continue indefinitely. ITS customers can now type in any questions they desire, and the system will provide quick answers as well as a list of documents they can click on to learn more. In addition to technology information, ITS Coach is now being trained on business issues specific to the timing industry. Tips on marketing, financing, sales, and much more are now being fed to the engine. Ultimately, ITS Coach will be a great resource to all Jaguar timers who want to build successful companies.

The same AI technology is now being integrated into ITS products. Soon, our Jaguar platform will be able to identify and solve technical issues before the operator is even aware of a problem. An upcoming release of Jaguar and PhotoVIsion will incorporate this new technology and we're excited about what it does for our customers.

ITS continues to be the world leader in Race Timing Systems and the technologies used in endurance events.

Call now to connect with business.

06/02/2026

IT'S TIME FOR A BETTER CLOCK

Innovative Timing is pleased to announce our new jClock technology release, featuring our new Clock App.

jClock redefines what a timing display can be; powered by a capable microprocessor, 8-inch super-bright digits, and finished in a handcrafted wooden case. Connect via Bluetooth, over your network, or through a custom API integration. jClock is available in single-sided and double-sided configurations to fit any venue or setup.

A free Mobile App makes it easy to operate your jClock. Pair it with our App directly over Bluetooth. If you don't have a network or Bluetooth interface...no problem The clock has a built-in Wi-Fi server that allows you to connect to it from any browser! You can then count up, count down, set the time of day — with configurable ceilings and live pause/resume. Manual or auto brightness allows you to use it in your gym, warehouse, board room, or in direct sunlight. You can send bib numbers, split times, or custom text to the clock face. You can even manage one clock or an entire deployment of clocks from a single device.

jClock is truly Built to Perform:

- High-Speed Microprocessor
- 10+ Hour Battery with rapid re-charge in 3.5 hours
- Handcrafted hardwood case usable inside or outside
- Super-Bright LEDs for booth indoor and outdoor use
- Free Firmware Updates as new features roll out
- Weather resistant case for use in nearly all conditions
- 8 inch digits that can be seen from 250 feet away
- Single or Double-sided versions available
- Made in the USA at our factory in St. Louis, MO

ITS is please to announce our June Sale on the jClock. Our single sided is just $1,399 and our double is $1,999. The App is FREE and available today on all stores. To learn more about jClock, just click on the following link:

The most advanced digital race clock for finish lines, swim meets, and timed events. Wireless Bluetooth + Wi-Fi control, 10+ hour battery, sunlight-readable LEDs, and free firmware updates.

05/06/2026

ITS has been a world leader for over 18 years in the sports timing industry with over 700 timing companies having selected our platform. We're also a major force in the Military markets with over 50 U.S. bases selecting our products for running events, PT tests and Triathlons. As we continue to evolve and expand, we realized that our branding, and our website, needed a fresh new look. Check it out at www.innovativetimingsystems.com In addition, we knew it was time to once again leapfrog our competition with some startling new technologies. Today, we will examine just one of our new products...JagTrax.

JagTrax is a self-contained timing system that takes 10 seconds to set up. You simply roll out the case, flip up the two antennas, press the start button, and you're timing events. This intelligent system can operate for up to 13 hours on the internal battery and it can read up to 600 chips/second. JagTrax has a built-in computer that interfaces with our App running on any tablet or mobile phone. A complete cloud-based platform tracks participants for unlimited races, allows athletes to set goals, displays reports and graphs, shows real-time rankings and chip times, provides analytics on an event, supports cross-event participant challenges, allows participants to earn badges and awards, and so much more.

The system has multiple levels of redundancy ensuring your data will never be lost. As for density, it's been used at races with thousands of participants, with read rates exceeding 99.95% with one JagTrax on the side of a road. Add a second one on the other side of the road and your read success will likely be 100% at most races. Our unique cross-polarized antennas can find a chip in a backpack, under a rucksack, in a pocket, under a jacket, or stuffed into a ball cap! Perhaps the most exciting news is that the price for JagTrax is just $3,999. Be sure to visit our new website to learn more about it.