04/04/2022
Chobani's rebrand in 2017 increased their sales and solidified them as the leading seller in the Greek yogurt market.
Their drastic label redesign allowed them to differentiate from the vast number of competitors.
The matte allowed for an easier to grip label than the former glossy label.
The artistic change from perfect looking fruits to hand-drawn "imperfect" fruits gave consumers the impression that Chobani was using real and natural ingredients rather than artificial.
An excellent rebrand made possible through the use of shrink sleeve labels.