FireFly Automatix

06/17/2026

A big congratulations to the Country Club of New Bedford on adding two FireFly autonomous fairway mowers to their operation. We’re thrilled to see these robotic units hard at work and appreciate the local news coverage showcasing the future of turf maintenance.

Giant robotic mowers are transforming the Country Club of New Bedford's fairways. Here's how. See link below ⬇️

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06/17/2026

ICYMI, Kohanaiki recently announced their implementation of the FireFly AMP-L100 on their championship golf course on the Big Island of Hawaii. This was the first deployment in the Hawaiian Islands, immediately followed by Mid-Pacific Country Club on the island of Oahu.

Luke Bennett, Director of Golf Course Maintenance and Grounds: “At Kohanaiki, we are always looking for ways to elevate the experience we deliver to our members while honoring our responsibility to the land and to Hawaiʻi. The FireFly Automatix AMP-L100 allows us to do both, maintaining impeccable fairway conditions with greater efficiency and a significantly reduced environmental footprint. We are proud to bring this technology to the Hawaiian Islands for the first time.”

Kohanaiki’s private golf course, the only Rees Jones design in the state, stretches 7,400 yards along Hawaii's Kona Coast, carved into the island's black lava fields.

The property was recently awarded Gold Signature Sanctuary Certification from Audubon International, earned for implementing extraordinary sustainable design, construction, and long-term ecological management. The all-electric FireFly fairway mowers are the perfect complement to Kohanaiki's commitment to protecting the environment.

Read more about Kohanaiki's Audubon distinction: https://www.golfcourseindustry.com/news/kohanaiki-audubon-international-gold-signature-sanctuary/

The Private Kona Coast Club Implements the Award-Winning Autonomous Reel Mowing System, Setting a New Benchmark for Sustainable Golf Course...

06/04/2026

A quiet revolution in turf care is happening.

At San Francisco’s historic Presidio Trust, a FireFly robotic fairway mower works autonomously beneath towering cypress trees, with views of the Golden Gate Bridge in the distance. So quiet, you can hear the birdsong while the battery-powered machine does its thing.

05/20/2026

We’re excited to welcome Todd Litton to the FireFly Automatix team as our new VP of Service and Customer Operations.

Todd brings more than 18 years of experience leading field service and customer operations teams across multiple industries, with a strong passion for operational excellence, customer success, and autonomous technology.

His leadership experience managing large-scale field operations, implementing innovative systems, and building high-performing customer-focused teams will play a key role as FireFly continues to grow and deliver industry-leading autonomous solutions.

Welcome to the team, Todd! We’re excited for what’s ahead.

05/14/2026

Show us your cutest turfie dogs!

Thanks to Liberty Sod Farm for this adorable pic of their harvesting helper!

05/13/2026

92% of NFL players prefer playing on natural grass over artificial turf.

"There is something about the feeling of being on grass, the body feels different. I think if you ask the coaches, just standing on grass vs. standing on turf for three hours feels different. There is something there that impacts the body."

Citing how FIFA was "rolling out the green carpet" for the World Cup, the NFLPA's JC Tretter said NFL players want the same high-quality surfaces.

05/11/2026

With over 75,000 acres of unmanned operation, we've learned a few things along the way.

Follow the link to read "11 Lessons that 75,000 Acres of Autonomous Mowing Have Taught Us":
https://fireflyautomatix.com/75000-acres-of-autonomous-mowing/

Some of the lessons might surprise you.

05/07/2026

How does a robotics company expand from one industry to another? Here's a bit of the FireFly Automatix story over the past 16 years, with insights into the development of precision turf robotics, from a conversation with one of our founders, Eric Aston, and golf course management authority Frank Rossi.

Frank catches up with the Eric Aston, vice president of technology at Firefly Automatix based in Salt Lake City. Frank explores Eric’s long interest in automation since his days at […]

05/07/2026

The first FireFly AMP autonomous fairway mowers in Canada at the legendary Shaughnessy Golf & Country Club, with more units in the country on their way this year.

Another successful FireFly Automatix, Inc. AMP-L100 deployment is in the books, this time at the historic Shaughnessy Golf & Country Club in Vancouver, British Columbia. Proud to help bring the first AMP-L100 units to Canada. From installing the very first ones on the Hawaiian Islands to now, the Pa...

05/07/2026

Repost from Henderson Turf in Ohio. We’re proud to support turf producer operations across the world with our semi-autonomous harvesters.