FireFly Automatix

05/20/2026

We’re excited to welcome Todd Litton to the FireFly Automatix team as our new VP of Service and Customer Operations.

Todd brings more than 18 years of experience leading field service and customer operations teams across multiple industries, with a strong passion for operational excellence, customer success, and autonomous technology.

His leadership experience managing large-scale field operations, implementing innovative systems, and building high-performing customer-focused teams will play a key role as FireFly continues to grow and deliver industry-leading autonomous solutions.

Welcome to the team, Todd! We’re excited for what’s ahead.

05/14/2026

Show us your cutest turfie dogs!

Thanks to Liberty Sod Farm for this adorable pic of their harvesting helper!

05/13/2026

92% of NFL players prefer playing on natural grass over artificial turf.

"There is something about the feeling of being on grass, the body feels different. I think if you ask the coaches, just standing on grass vs. standing on turf for three hours feels different. There is something there that impacts the body."

Citing how FIFA was "rolling out the green carpet" for the World Cup, the NFLPA's JC Tretter said NFL players want the same high-quality surfaces.

05/11/2026

With over 75,000 acres of unmanned operation, we've learned a few things along the way.

Follow the link to read "11 Lessons that 75,000 Acres of Autonomous Mowing Have Taught Us":
https://fireflyautomatix.com/75000-acres-of-autonomous-mowing/

Some of the lessons might surprise you.

05/07/2026

How does a robotics company expand from one industry to another? Here's a bit of the FireFly Automatix story over the past 16 years, with insights into the development of precision turf robotics, from a conversation with one of our founders, Eric Aston, and golf course management authority Frank Rossi.

Frank catches up with the Eric Aston, vice president of technology at Firefly Automatix based in Salt Lake City. Frank explores Eric’s long interest in automation since his days at […]

05/07/2026

The first FireFly AMP autonomous fairway mowers in Canada at the legendary Shaughnessy Golf & Country Club, with more units in the country on their way this year.

Another successful FireFly Automatix, Inc. AMP-L100 deployment is in the books, this time at the historic Shaughnessy Golf & Country Club in Vancouver, British Columbia. Proud to help bring the first AMP-L100 units to Canada. From installing the very first ones on the Hawaiian Islands to now, the Pa...

05/07/2026

Repost from Henderson Turf in Ohio. We’re proud to support turf producer operations across the world with our semi-autonomous harvesters.

05/01/2026

Sharing this front row view of a FireFly ProSlab harvester doing its thing at RiverView Turf in Alabama.

04/29/2026

We’re still thinking about the insightful conversations we had with Turfgrass Producers of Florida earlier this month. 🌱

It was an honor to once again join as a partner sponsor, host a grower’s breakfast, and take part in a panel discussion with such a great group of industry professionals. Events like this give us the chance to connect in person, listen to your experiences, and have meaningful conversations about where turfgrass operations are headed in Florida.

A big thank you to everyone who stopped by to talk with our team from FireFly HQ—Matt Aposhian (President), Todd Litton (VP of Service/Customer Relations), and Dan Aposhian (Harvester Product Manager)—along with our Florida Agriculture team represented by Kurt Russell (Sales), Eliseo Cantu (Service Technician), and Aaron Foster (Parts Warehouse Manager).

Your insights play a key role in what we do next. We’re continuing to grow our service technician team and enhance our parts availability and delivery across Florida to better support you.

We appreciate the conversations and look forward to staying connected. See you out in the field!

04/24/2026

Laser straight checkers by “Larry” the autonomous fairway mower at Butterfield Country Club.