Superior Equipment & Supply Company

Superior Equipment & Supply Company Milwaukee’s trusted foodservice destination for over 40 years — serving pros and the public with chef-quality products at wholesale prices. Certifications:
U.S.

Equip Your Kitchen for Success
From prep to plating, we’ve got the tools and expertise to power your kitchen. Superior Equipment & Supply was founded in 1984 on this pledge –
make it easy for the customer. We strive to supply innovative products and
services which exceed our customers’ expectations. As a family-owned business, we personally hold ourselves accountable to a higher level of custom

er service. A certified woman-owned, minority-owned and SDB business. Superior is a certified SBA 8(a) , GSA approved, woman-owned and minority-owned business. In addition to commercial clients, the company’s customers include federal, state and local government agencies, major corporations and school systems. Small Business 8(a) certified. WOSB -Woman-Owned Small Business
MBE -Minority-Owned Business
GSA Federal Contractor
State of Wisconsin DBE Certified
Wisconsin Department of Commerce Women’s Business Certification
Wisconsin Department of Commerce Minority Business Certification
City of Milwaukee EBE (Emerging Business Enterprise) participant

For Contractors and Corporations: Superior can help fulfill DBE, EBE, woman-owned and minority-owned business contract obligations

Core Competencies:
Food service equipment and supply consulting and sales
Design and engineering services
Project management
Installation and delivery
Replacement parts and service

In observance of Memorial Day, Superior Equipment will be closed Monday, May 25th, and will reopen Tuesday, May 26th.Thi...
05/22/2026

In observance of Memorial Day, Superior Equipment will be closed Monday, May 25th, and will reopen Tuesday, May 26th.

This Memorial Day, we honor and remember the brave men and women who made the ultimate sacrifice in service to our country.

Wishing you and your family a safe and meaningful holiday weekend.

For 42 years, Superior Equipment & Supply Co. has proudly served restaurants, supermarkets, convenience stores, institut...
05/11/2026

For 42 years, Superior Equipment & Supply Co. has proudly served restaurants, supermarkets, convenience stores, institutions, and home chefs across Wisconsin and beyond.

What started as a small family business has grown into a trusted partner for foodservice professionals who depend on quality products, expert support, and reliable service every day.

To our customers, vendors, employees, and community — thank you for being part of our journey. Your trust and support have made these 42 years possible.

Here’s to continuing to grow, innovate, and power kitchens that perform for many years to come.

05/07/2026
Gen Z is spending.But only where ex*****on is tight.This month’s newsletter breaks down what’s actually working:• Bevera...
05/05/2026

Gen Z is spending.
But only where ex*****on is tight.

This month’s newsletter breaks down what’s actually working:

• Beverage programs driving margin
• Interactive service increasing ticket size
• Smarter storage reducing waste
• Small upgrades that elevate perception instantly

The operators winning right now aren’t the cheapest—they’re the most dialed-in.

Read it here: https://superiorequipment.online/pages/e-newsletter

⭐️ HAPPENING THIS WEEK: MOTHER’S DAY SALE 💐🍽️Mother’s Day is all about creating memorable experiences—and it starts in t...
05/04/2026

⭐️ HAPPENING THIS WEEK: MOTHER’S DAY SALE 💐🍽️
Mother’s Day is all about creating memorable experiences—and it starts in the kitchen. Whether you’re preparing a special brunch, an elegant dinner, or a full-service event, having the right tools makes all the difference.
From premium cookware, elegant serving pieces, and glassware to grab-and-go packaging, prep essentials, and display-ready solutions—everything you need to execute a beautiful Mother’s Day service is here. Perfect for restaurants, cafés, caterers, bakeries, and anyone creating something special for Mom.
Stock up now and deliver an experience she’ll remember.
Sale Valid 05/04–05/09.
Shop Online:
🛒 https://superiorequipment.online/
Visit us In-Store:
🕙 Mon–Fri 8–5 PM, Sat 9–3 PM
📍 4550 S Brust Ave, St Francis, WI 53235
📞 +1 (414) 671-1200
OPEN TO THE PUBLIC. NO MEMBERSHIP REQUIRED.

When you need it today, we’ve got it today.Our Cash & Carry is built for busy kitchens—stocked with the tools, supplies,...
04/29/2026

When you need it today, we’ve got it today.

Our Cash & Carry is built for busy kitchens—stocked with the tools, supplies, and equipment you need to keep moving without missing a beat.

In and out. Fully stocked. Ready for service.
Stop in today—no membership required.

📍4550 S Brust Ave, St. Francis, WI 53235
📞 +1 (414) 671-1200

⭐️ HAPPENING THIS WEEK: SPRINGTIME KITCHEN ESSENTIALS EVENT 🌿🍳Spring is all about fresh menus, lighter dishes, and a kit...
04/28/2026

⭐️ HAPPENING THIS WEEK: SPRINGTIME KITCHEN ESSENTIALS EVENT 🌿🍳
Spring is all about fresh menus, lighter dishes, and a kitchen that runs clean, fast, and efficient. Get ready for the season with essentials designed to keep your operation sharp and ready for the rush.
From prep tools, food storage, and smallwares to beverage service, grab-and-go packaging, and display-ready serving pieces — everything you need to refresh your kitchen for spring service. Perfect for restaurants, cafés, caterers, delis, and busy kitchens gearing up for the season.
Stock up now and set your kitchen up for a strong spring.

Sale Valid 04/27–05/02.

Shop Online:
🛒https://superiorequipment.online/
Visit us In-Store:
🕙Mon–Fri 8–5 PM, Sat 9–3 PM
📍 4550 S Brust Ave, St Francis, WI 53235
📞+1 (414) 671-1200

OPEN TO THE PUBLIC. NO MEMBERSHIP REQUIRED.
🌿🍳

🐶🔥 MAD DOG MONDAY – DAILY DROPGlove up and save.🧤 Nitrile Gloves – Powder Free – Blue – Medium📦 1,000 per Case💥 Today On...
03/23/2026

🐶🔥 MAD DOG MONDAY – DAILY DROP
Glove up and save.
🧤 Nitrile Gloves – Powder Free – Blue – Medium
📦 1,000 per Case
💥 Today Only: $34.99 (Reg. $45.99)
📍 SES Item #165504
🚚 Ships in 1 Business Day
✅ FREE Shipping on Orders Over $500
Protect your team. Protect your margins.
Order Now Before They’re Gone!!
Limited quantity. When they’re gone, they’re gone.

Address

4550 South Brust Avenue
Saint Francis, WI
53235

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm
Saturday 9am - 3pm

Alerts

Be the first to know and let us send you an email when Superior Equipment & Supply Company posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Superior Equipment & Supply Company:

Share