Applied Automotive Technology Inc

Applied Automotive Technology Inc A proven ADAS calibration approach for shops at every stage.

We bring together Autel equipment, technician-focused training, workflow expertise, and business guidance—so calibration is clear, achievable, and profitable.

06/18/2026

Plumb Bob may move slowly, but when it comes to software renewals, we wouldn't recommend following his lead.

When you renew through Applied Automotive Technology, you not only get Autel's 25% renewal discount—you also renew your access to ongoing training, technical support, and a team that's here to help long after the renewal is complete.

Follow us for more ADAS tips, training opportunities, product updates, and ways to help your calibration business thrive.

Camera-based ADAS calibration can seem a little mysterious.A lot is happening inside the camera, the module, and the sof...
06/12/2026

Camera-based ADAS calibration can seem a little mysterious.
A lot is happening inside the camera, the module, and the software as the vehicle reads the road — cars, lanes, traffic lights, traffic signs, pedestrians, objects, and distance.

But what the system “sees” depends on very real things: camera angle, vehicle alignment, glass, lighting, target placement, and the road itself.

Our latest blog helps shed light on the invisible geometry behind camera calibration — and why small setup details can make a big difference on the road. Read the article !👇

Learn how optical geometry, camera positioning, lighting, measurement accuracy, and vehicle alignment impact modern ADAS camera calibration.

06/12/2026

When most shops think about ADAS, they think about equipment, training, and calibrations.
What they don't always expect is the community.
In this clip, a calibration business owner shares how local ADAS shops support each other, share knowledge, and help solve problems—creating opportunities for everyone to succeed.

06/11/2026

The percentage of estimates with a calibration line grew by 31.4% year over year in 2025, according to new data from Mitchell. Mitchell’s data, found in the Enlyte Envision Trends 2026 Repor…

The only thing we love more than training new calibrators is seeing old ones come back to learn more! Gary is in Detroit...
06/05/2026

The only thing we love more than training new calibrators is seeing old ones come back to learn more!

Gary is in Detroit this weekend with Autel Academy at the United ADAS Collective Leadership Summit at , and so were our friends at Rick's Auto Collision, Sales & Service and Binder Back Auto Body! It's always a pleasure to connect with old colleagues and meet new ones. If you're also here this weekend, come say hi!

Keep learning, and lets keep the ADAS community growing.

06/05/2026
06/05/2026

Car preps might feel repetitive, but they can make or break a calibration.

In this Calibration Corner Quick Tip, Rob breaks down the importance of following the full calibration preparation checklist. While some steps—like making sure there’s no loose gear or “junk in the trunk”—can come down to judgement, it’s critical not to rely on memory or skip over the details.

Even one small curveball in the prep process can lead to a failed calibration.

06/03/2026

Don't miss the United ADAS Collective Leadership Summit happening June 5th and 6th.

Get 50% off tickets for the Summit at the SEMA Garage in Detroit with promo code REVV50-A9F3.

Register here: autel.cc/adas-collective

NEW ADAS TRAINING — JUNE 15 🗓️Calling all shops near Gettysburg, PA! This is a great opportunity to get practical ADAS c...
06/01/2026

NEW ADAS TRAINING — JUNE 15 🗓️
Calling all shops near Gettysburg, PA! This is a great opportunity to get practical ADAS calibration questions answered in person.

Join Zimmerman Auto Body Supplies Inc for a free, in-depth Autel - North America ADAS training seminar covering calibration workflow, ADAS cameras and sensors, choosing the right system, wheel alignment considerations, best practices, revenue opportunities, and more.

Our own Gary Machiros will be there helping to share the knowledge and answering questions for shops that are exploring ADAS calibration or looking to improve their current process.

Dinner will be provided, but capacity is limited, so reserve your seat today!

05/29/2026

Calibration SOS: Warning Lights Were Just a Preference!
Sometimes the warning light isn’t a failure — it’s just a setting.
📍While working on an alignment, today’s call was a Chrysler/Jeep/Dodge calibration that completed successfully… but still had a forward collision warning light on the dash. No codes. No failed calibrations. Just one safety feature turned off in the vehicle preferences.
Half an hour later, they called back:
“Yeah… you were right.”
Before tearing the car apart, check the settings.

Address

152 Glen Street
Rowley, MA
01969

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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