06/25/2026
If you haven't heard of it yet, you've almost certainly seen it.
It's called yakisugi. Also known as shou sugi ban.
It's a Japanese material made by intensely charring sugi—Japanese cedar. The result is a unique siding and paneling that's naturally resistant to moisture, decay, and fire, with a depth of texture no DIY or “yakisugi-inspired” material can replicate.
It started as a Japanese vernacular building material with centuries of tradition, and today, it's quickly growing in popularity in contemporary architecture around the world.
We’ve been producing it for over 50 years.
Three variations. Three distinct characters:
Suyaki®. The most traditional. The surface is left unbrushed after charring, resulting in a deep, rich black with an alligator-skin-like texture. Bold and elemental.
Gendai®. Single-brushed after charring to remove a layer of soot, revealing a smoother, more consistent surface. Available in a wide range of colors, including black, dark gray, silver, brown, amber, and more.
Pika-Pika®. Double-brushed to expose the natural wood grain beneath the char. Warm, textural, and expressive. The finish that highlights the wood’s grain.
If a building has stopped you in your tracks and you couldn't name what was on it, this might be it.
Learn more at the link in bio.
