General Equipment Company

General Equipment Company Cut your pain. We build contractor grade, extreme duty, light construction equipment, engineered to perfection. We get it. Been there ourselves. We can help.

Hole Digging, Surface Prep, Dust Collection and Ventilation products saving you time, money and physical wear and tear on your tender carcass. Your customer is screaming in your ear, the doohickey on your only machine just broke, some crew members had to leave early for a revival meeting, and your better half just called and said you’re late for the kid’s soccer game. You’re about to blow, no bath

beads are in sight and it’s only Monday. While we can’t solve all your problems, we care deeply about and appreciate what you go through every day. You get to calm that angry beaver inside, reduce your stress and get back your time. A chance to dance your happy dance, howl at the moon or chill sittin’ around the campfire with Sasquatch and your choice of beverage if you so desire. More projects on time, making payroll and preventing injuries just adds icing to the cake. It’s about you, your crew getting home to family and that soccer game. If our equipment fails, so do you and that doesn’t set right with us. Making equipment that just plain delivers, baby, is what we do. Rock solid solutions that handle serious abuse and purr like well-oiled racing machines. Rugged materials, smart ergonomic design, balance, handling, maneuverability, ease of adjustment and transportation, and above all designed for your safety. And if that ain’t enough, you get one stop shop convenience. Everything you need for your most demanding applications plus, 24/7 customer service at your beck and call so you’re never left alone or stranded. A shoulder you can lean on for expert knowledge and advice. Bawling your eyes out, optional... and we won’t say a thing. No pain, no sweat, no headaches, low maintenance and downtime, long life. Real value that you can feel and see the results of on the jobsite and in the bank. The impacts far beyond the jobsite… priceless. Family Owned, American Made. Nothing fancy-schmancy about us. Trusted by thousands day in, day out. Absolutely no one else does it better. 70 years strong in the making. We are General.

⭐ At General Equipment, our North Star is to build better and better machines while keeping prices in check. And that's ...
04/09/2026

⭐ At General Equipment, our North Star is to build better and better machines while keeping prices in check. And that's just what our new Haas Automation, Inc. EC400PP horizontal machining center will do.

We are in the process of completing the programming now. Once fully online, our machining times will decrease...boosting productivity...and our ability to achieve highly accurate, repeatable builds will be maximized.

Pictured are separate "tombstones" (aka workholding fixtures) being used to make case and cover castings for our 300 Series hole digger transmissions. It's a big investment, but par for the course when you're the world's premier manufacturer of portable hole digging equipment.

General Equipment Company answers the phone 24 hours a day. And, seriously...we want you to call us with any questions y...
04/07/2026

General Equipment Company answers the phone 24 hours a day. And, seriously...we want you to call us with any questions you have on our equipment.

Not sure your tile stripper has the right blade? Call us.

Don't know why your auger won't dig? Call us.

Need to properly size a blower for your job? Call us.

Our goal is to give you the safest and most productive experience. There are no dumb questions. It's only "dumb" to make your wife call with the questions because you're too stubborn to do it yourself. Call us!

04/06/2026

General Equipment Company answers the phone 24 hours a day. And, seriously...we want you to call us with any questions you have on our equipment.

Not sure your tile stripper has the right blade? Call us.

Don't know why your auger won't dig? Call us.

Need to properly size a blower for your job? Call us.

Our goal is to give you the safest and most productive experience. There are no dumb questions. It's only "dumb" to make your wife call with the questions because you're too stubborn to do it yourself. Call us!

Cut your pain. We build contractor grade, extreme duty, light construction equipment, engineered to perfection. Hole Digging, Surface Prep, Dust Collection and Ventilation products saving you time, money and physical wear and tear on your tender carcass.

The competition's hole digger handles are flat. That's all they'll ever believe. General Equipment's handles are curved....
04/02/2026

The competition's hole digger handles are flat. That's all they'll ever believe. General Equipment's handles are curved...just like the Earth. Because the curve makes digging easier.

Don't you want your job to be easier?

Spring is officially here. Dig In...with the best in the business!
03/25/2026

Spring is officially here. Dig In...with the best in the business!

NO ONE DOES IT BETTERTM .fusion-text{ width: 100% !important; overflow-x:visible !important; } NO ONE DOES IT BETTER.

Ok...maybe our CTS12GEN2 RIP-R-STRIPPER, with its fully height-adjustable operator handle combined with 9-position break...
03/17/2026

Ok...maybe our CTS12GEN2 RIP-R-STRIPPER, with its fully height-adjustable operator handle combined with 9-position breaker angle adjustment, won't accommodate everyone. But – magical creatures excluded – it will maximize ergonomics for pretty much everyone else.

This machine is the ideal solution for removing glued-down ceramic tiles, pavers and wood from floors without the agonizing bending and crouching experienced with traditional methods.

Break tiles. Not your back. That's General Equipment's idea of gold!

Beautiful day in Orlando, and it's even more beautiful inside The ARA Show!  😎Head to General Equipment booth  #3801 to ...
03/02/2026

Beautiful day in Orlando, and it's even more beautiful inside The ARA Show! 😎

Head to General Equipment booth #3801 to see the best built equipment in the rental industry. Hole diggers, surface prep equipment and ventilations blowers... we've got all of it here on display!

Flying into Orange County, Florida, for The ARA Show? The best Orange in the rental equipment business will be there, to...
02/28/2026

Flying into Orange County, Florida, for The ARA Show? The best Orange in the rental equipment business will be there, too!

Visit General Equipment at booth #3801 to see our RIP-R-STRIPPER® floor covering st*****rs and other surface prep products, as well as hole diggers, portable ventilation blowers and more.

The ARA Show is back in Orlando, and our equipment will be right at home in Orange County! 🍊  Stop by General Equipment ...
02/27/2026

The ARA Show is back in Orlando, and our equipment will be right at home in Orange County! 🍊

Stop by General Equipment booth #3801 to check out our full line of hole diggers, ventilation blowers and surface prep equipment. It's all built to bring high performance, long service life and greater ROI!

Tornadoes take notes when the TEMP-BUST-R®️ fan shows up. 🌪️With up to 18,500 CFM on tap, this fan doesn’t just move air...
02/26/2026

Tornadoes take notes when the TEMP-BUST-R®️ fan shows up. 🌪️

With up to 18,500 CFM on tap, this fan doesn’t just move air — it owns it. From light breezes to full-on gale force, you’ve got total control to cool, heat or ventilate when the jobsite needs serious airflow.

⏰ When Mother Nature clocks out, you become the wind.
https://generalequip.com/product-category/ventilation/temp-bust-r-ventilation-fan/

If your project needs more muscle than you’ve got, this is your answer. DIG-R-TACH®️ Hydraulic Earth Auger Attachments m...
02/25/2026

If your project needs more muscle than you’ve got, this is your answer.

DIG-R-TACH®️ Hydraulic Earth Auger Attachments mount to your skid loader, mini-excavator or compact loader and go straight to work. Dig deeper, larger holes with serious power – no sweat, no strain, no complaints.

✔️ Built for tough soil and big jobs
✔️ Multiple formats, augers & extensions to fit your setup
✔️ More downforce = faster, cleaner holes

Dig in with DIG-R-TACH.

Meet the family nobody wants to mess with: Mean. Nasty. Fast. 😈The CUT-R-TACH®️ Rotary Asphalt Cutters bring serious att...
02/20/2026

Meet the family nobody wants to mess with: Mean. Nasty. Fast. 😈

The CUT-R-TACH®️ Rotary Asphalt Cutters bring serious attitude to street repair—delivering 25,000–50,000 lbs of brute downforce and slicing up to 5.5-inches deep like a hot knife through butter.

🔥 Cuts up to 6,000 linear feet per hour
💪 Mounts to backhoes, loaders, graders & dozers
⚡ Faster than breakers and saws—with less manpower
🛠️ Quick install. No water. No special tools. No drama.

https://generalequip.com/product-category/surface-prep/rotary-asphalt-cutters/

Address

620 Alexander Drive SW
Owatonna, MN
55060

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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