What are the opening hours?

Monday 8am - 5pm Tuesday 8am - 5pm Wednesday 8am - 5pm Thursday 8am - 5pm Friday 8am - 5pm

Novacolor USA

Firenzecolor is now Novacolor USA - Subsidiary of Novacolor Italy
Plasters, Floorings and Metallics

10/25/2026

Happy International Artist’s Day 🎨

Some artists work on canvas. Ours work on walls.
Watch our Novacolor USA Ambassadors turn plaster, metals and pigment into surfaces you can’t help but touch: gilded patterns, sculpted reliefs, depths of color that shift with the light.
What you’re seeing isn’t talent alone. It’s years of practice, one technique at a time. Every new skill they master is another way to make a room feel less like a space and more like a work of art.
So today, celebrate the artist in you, and keep learning. The next technique you master could be the one that turns a wall into a masterpiece.

✨ Which finish would you want to learn first? Tell us in the comments 👇

10/14/2026

Rooted in tradition, engineered for contemporary interiors.

Materia Viva Cocciopesto combines natural lime with carefully selected mineral fragments to create a textured wall finish with depth, warmth, and authentic character. Inspired by the historic cocciopesto technique, it brings a handcrafted, mineral look to modern residential and commercial spaces.

Its lime-based composition gives the surface a naturally soft, breathable feel, while the visible aggregates add subtle movement, tactile richness, and a distinctive irregular beauty. The result is a wall finish that feels grounded, timeless, and refined — with the right balance between raw materiality and contemporary design.

Perfect for interiors seeking warmth, texture, and a natural architectural presence without overwhelming the space.

10/07/2026

✨ The Light Between ✨ Signature Collection 2026 - GLEAM
Reflections that reveal details

Momentary glimmers pass across the surface, revealing hidden details and surprising the eye. Light plays with reliefs and textures, creating ephemeral reflections that transform matter into a living, dynamic visual experience.

Products: R-Stone, Eclat_Wall Painting, Archi+ Big

09/30/2026

✨ The Light Between ✨ Signature Collection 2026 - INTERLUDE
Light that reveals the invisible

A suspended space where light gently filters through, revealing what was once hidden. Every surface captures nuances and reflections, transforming the environment into a evocative and mysterious experience.

Products: Archi+ Concrete, Mirror, Novalux E

09/23/2026

Clean Chic, where simplicity becomes a statement.

Designed by 李咏 – Liyong Design, this private residence explores a refined balance of natural light, tactile surfaces, and seamless transitions between indoor and outdoor spaces.

Marmorino KS brings a soft, velvety character to the walls, adding warmth and understated elegance through its refined mineral texture.

Archi+ Pietra Intonaco introduces a more sculptural, stone-inspired presence, giving depth and personality to key architectural elements while maintaining the project’s calm, minimalist aesthetic.

Together, the two finishes shape an interior where material, light, and texture create a quiet sense of luxury.

Design: 李咏 – Liyong Design
Partner: Bardese

09/16/2026

✨ The Light Between ✨ Signature Collection 2026 - RADIANCE

A design piece from the Novacolor Signature Collection 2026, is a play of reflections, textures, and depth that evolves with perspective and movement.

Discover in the new video tutorial how to create it step by step and be guided in crafting a surface that is alive, vibrant, and sensory.

09/09/2026

When earth becomes design.

Archi+ Argilla transforms surfaces into living matter. A mineral plaster made with real natural clay, blending tradition and innovation.
Warm, natural and sustainable textures for interiors that breathe authenticity.

09/02/2026

VP Suede – A finish that breathes with the space.

VP Suede combines material depth with soft, satin-like surfaces and an A+ certification for low emissions, because beauty and well-being can coexist in every gesture and every space.

Every wall becomes a sensory experience, where light, touch, and materiality come together in perfect harmony.

08/26/2026

✨ The Light Between ✨ Signature Collection 2026 - RADIANCE
Light passing through matter.

Light passes through the surface, enhancing the material with vibrant energy.
The soft texture reflects reliefs and folds,
revealing new nuances with every movement.
A living surface that becomes a dynamic sensory experience.

Products: Archi+ Big, Archi+ Concrete, Metallo_Fuso, Era a Pennello, R-Stone

Address

37-24 24th Street, Suite 215
New York, NY
11101

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Website

http://www.firenzecolor.com/

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