DanAds

DanAds is the leading provider of self-serve technology. We provide publishers with their own custom

Founded by Istvan Beres and Peo Persson in 2013, DanAds is on a mission to democratize the online advertising market by helping publishers to offer advertisers of all sizes a transparent alternative to the platforms provided by Big Tech. DanAds cloud-based technology gives all global media owners their own fully automated, and white-labeled self-serve infrastructure that enables all departments to

focus on revenue-driven tasks instead of manual administration. DanAds is currently working with some of the world’s leading traditional publishers including The Atlantic, Bloomberg Media Group, Hearst Magazines, Mail Metro Media, and Reach PLC. DanAds also works with tech and streaming platforms such as Roku, SoundCloud, Expedia Group, and Tripadvisor. At present, the company employs 30 people in Stockholm, the UK, and The US, as well as more than 70 consultants worldwide.

03/10/2026

A great few days at The Beet Retreat under tropical skies 🕶️☀️🌴

Ray Adamson connected with leaders across media, TV, and streaming - exchanging ideas on smarter monetization, stronger partnerships, and what’s next for the industry.

Great conversations about how publishers and broadcasters can scale direct revenue across Total TV and digital with automation and more efficient workflows.

03/03/2026

We have appointed four industry leaders to 𝗼𝘂𝗿 𝗳𝗶𝗿𝘀𝘁 𝗚𝗹𝗼𝗯𝗮𝗹 𝗔𝗜 𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘆 𝗕𝗼𝗮𝗿𝗱: Bradley Epperson, Lauren Farber, Reza Malekzadgan and Anders Berglund

Together, they bring deep expertise across media, streaming, AI, and digital growth - strengthening our global expansion, product development, and commercial strategy.

02/26/2026

🇸🇪 Semla Day at our Stockholm HQ 😋🥞

We’re celebrating Fettisdagen the Swedish way - sharing semlor and taking a well-deserved moment together.

Simple on the outside, crafted with care on the inside.
Kind of like great ad tech.

At DanAds, we build self-serve solutions that make complexity feel seamless.

02/13/2026

We’re hitting the road 🌍✈️

From Puerto Rico to London — meeting media owners, publishers, and ad tech leaders at some of the industry’s biggest gatherings.

If you’ll be there and want to talk smarter monetization, scalable self-serve, and driving sustainable ad revenue across CTV and digital — let’s meet.

See you out around!☕️☕️☕️

02/05/2026

We wrapped up an energizing time at iab.alm in Palm Springs 🌴😎

The week started with a private, invitation-only roundtable dinner with our partner Sigma Software Group at Morton’s The Steakhouse - a great evening of shared perspectives and insights.

01/26/2026

Warm welcome to Daniele Frasca, our new Platform Architect at DanAds! 🎉👏

Daniele will help shape the architecture and scalability behind our self-serve platform. His expertise in building scalable platforms and driving innovation will be a huge asset as we continue to grow and evolve.

Welcome to the team 💪

01/15/2026

Back from CES and feeling energized!

We’re coming home with fresh ideas, great momentum, and even more excitement about where tech + AdTech are heading next.

This year’s CES was our strongest yet at DanAds — we hit a major milestone with 50+ high-value meetings booked, plus plenty of great, unexpected conversations happening right on the show floor💪🔥

Next stop: IAB ALM in Palm Desert (Feb 1–3) 🌴
See you there!

01/07/2026

We’re proud to join the AdContext Protocol (AdCP) as a Founding Member.

We’re working to reduce fragmentation and build open, transparent, and scalable advertising workflows for publishers and advertisers alike.

01/04/2026

Happy New Year from our DanAds team!

Cheers to growth, collaboration, and all the exciting moments ahead🥂

11/18/2025

Proud moment at ExchangeWire’s Wires Global Awards 2025. We’re bringing home the award for “Best New Product or Service: Buy Side” for Tripadvisor Ad Express powered by DanAds🏆

Grateful for our team, our founders, and our partners at Tripadvisor. Still celebrating this one!

11/05/2025

DanAdsSummit left us energized and inspired 🗽✨

We explored the future of adtech - from streaming and automation to monetization and measurement - but the real highlight was the people in the room. Smart, bold voices pushing the industry forward and challenging each other to think bigger.

More insights coming soon in our knowledge library - stay tuned!

11/04/2025

Our refreshed website is live!🥳
If you haven’t checked it out yet, head to danads.com.

Learn more about our platform, meet the team, and discover client success stories and resources. Enjoy!

Address

300 3rd Ave
New York, NY
10022

Website

http://danads.com/

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