09/09/2026
WE COOL THE PLAYERS. WHO’S COOLING THE FANS?
This past weekend, college football returned in the middle of brutal heat across the country.
🔥 Alabama played the hottest game ever recorded at Bryant-Denny Stadium.
�🔥 South Carolina saw heat indices around 110° and shortened the fourth quarter.
�🔥 More than 100 fans reported heat-related issues at Kentucky.
�🔥 At Texas, paramedics were seen entering the stands with stretchers as temperatures climbed above 100°.
We spend a lot of time talking about keeping athletes cool…and we should.
But what about the people in the stands?
The crowd is part of the game. The noise. The momentum. The home-field advantage. The energy athletes feed off of when they need it most.
When fans are leaving their seats to escape the heat, or becoming sick just trying to stay in them,we have to start thinking differently about the stadium experience.
Sideline cooling has evolved.
Maybe it’s time fan cooling did, too.
Big Fogg™
951.587.2460
Event Climate Solutions
Cooling Events Across the U.S. Since 1999
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