ARA of Alabama

06/23/2025

Listen in as Michelle Nelson, ECP-ST, discusses joining MK Equipment and continuing the legacy of her father Marvin, who founded the company in 1973.

Michelle Nelson, ECP-ST, discusses joining MK Equipment in Honolulu in 2015, continuing the legacy of her father Marvin, who founded the company in 1973. She shares how she found mentorship and support through the American Rental Association (ARA) and lat

06/17/2025

ARA has just released the new Ground Testing Tool to help event rental pros test soil conditions before staking tents, keeping crews safer and installs more secure.

Check out how this simple tool can make a big impact!

The American Rental Association (ARA) has unveiled its exclusive new Ground Testing Tool. This one-of-a-kind, easy-to-use tool offers tent installers a verifiable way to measure soil holding strength for tent stakes using consistent, physics-based impact

06/10/2025

They're growing, adapting, and leading the way!

Meet Rental Management’s 2025 Market Movers!

These standout businesses are growing and thriving despite uncertainty while shaping the future of the rental industry.

Check out the full lists below!

Equipment Rental: https://tinyurl.com/y6x874bb
Event Rental: https://tinyurl.com/3c7pku2d

05/14/2025

The festival market is booming, and event rental businesses are stepping up!

From logistics to unique inventory, see how rental pros are meeting the high-energy demands of these large-scale events!

Festivals are a unique part of the event rental industry. They can be a lot of work in a condensed timeframe, marked by early morning setups and late-night teardowns. Many take place on public streets, and most are planned and hosted by volunteer orga

05/11/2025

Don't miss the upcoming Rental Management webinar on Wednesday, May 14th at 11:30 AM CST!

ARA Sr. Director of Communications, Lauren Mau, will be having a conversation with Tom Seegmiller of Texada Software as he shares how he's navigated economic shifts using tax expertise and compliance solutions.

He’ll be joined by Wendy Leonard and James (Jim) Maughan from Avalara, who will offer their own insights and strategies on staying compliant in a changing economic landscape.

Register: https://tinyurl.com/3p8tzp48

10/11/2024

In today's rental industry, it's all about finding the perfect balance between leveraging technology and maintaining personal connections.

Learn how businesses are striking that balance to improve service without losing the human touch.

Technology is a critical — and ever-growing — part of life in a rental operation. It offers tremendous benefits to you and your customers. Another critical piece of the mix is the interaction with your customers. You need both to thrive. But what is

10/05/2024

Did you miss the ARA Live Panel: Damage Waiver Q & A??

Listen to the full recording below!

This fourth ARA Live Panel invited equipment acquisition, financing and leasing attorney James Waite, Esq., to discuss damage waivers. Moderator Andy Dresher, ARA training & development manager, facilitated the discussion. Both James and Andy explored

09/24/2024

No one wants to have a visit from OSHA!

Take these steps to protect yourself and stay in compliance with current regulations.

No rental operator wants a visit by an Occupational Safety and Health Administration (OSHA) compliance safety and health officer. When they arrive, how you get through it depends a lot on your knowledge of and compliance with OSHA regulations. Dean Mil

09/18/2024

Check out the latest message and updates from Region 3 Director, John Scott!

Greetings, American Rental Association (ARA) Region Three. We’re about to usher in fall officially on Sept. 22. Only two days later, on Tuesday, Sept. 24, registration for The ARA Show™ 2025 in Las Vegas opens. I hope you’ll join me in signing u

09/16/2024

Don’t forget……

Join us for the next installation of the ARA Lunch & Learn series on Sept 17th!

Andrew Dresher, ARA, will host James Waite, Esq., for a Q & A session on Damage Waivers.

Register here: https://shorturl.at/KIQ88

09/09/2024

Join us for the next installation of the ARA Lunch & Learn series on Sept 17th!

Andrew Dresher, ARA, will host James Waite, Esq., for a Q & A session on Damage Waivers.

Register here: https://shorturl.at/KIQ88

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09/07/2024

Deadline to confirm the slate for ARA board of directors is fast approaching!

Primary contacts or designated representatives of all ARA members are eligible to participate in the approval process.

Meet the nominees: https://shorturl.at/B9Kz3