was Established in 1963 by brothers, Frank and Dominic Giuffre. Starting from humble beginnings, both Frank and Dominic operated boom cranes as young men thereby learning the business as it should be learned - from the ground up! Now, almost 50 years later, It is one of the largest boom-truck dealers in the world. Tom Linmbach, Director of Sales for North American Markets for Terex Cranes confirm
s that Giuffre Bros. Cranes is the largest dealer and distributor of Terex boom trucks an accomplishment that could only be achieved through intelligent planning, incredibly hard work, and persistent, consistent, and efficient commitment to customer service. Over the years Frank and Dominic worked hard to develop an elite team of Sales Professionals who were able to assess, and consult to customer needs thereby providing the right piece of equipment for the client's needs. This needs based selling included creative equipment financing which would enable companies to gain maximum use and productivity from their capital expenditures. The Brothers Giuffre understood as businessmen who themselves had stood in the shoes of their customers as young men, that intelligent use of working capital-- could and would-- "Make-or-Break" a company and could very well determine whether or not a young company would "make it' in a competitive business climate or a seasoned company remain profitable and thrive. Frank and Dominic were surprised, many times, to see well established companies that they saw as "successful" firms, suddenly close their doors and fold. The Key to Success, they realized, was not to be found simply in gross revenues. The key to success was how a company utilized working capital. Frank and Dominic saw that the equipment was quite literally the toolbox that their clients used to generate their cash flows on a daily business. Was this not THEE most important capital expenditure to a company? Was this not the Goose that lays the golden egg? The "Money Machine" for a company? Wasn't the capital expenditure for equipment the BIGGEST consideration a company could make? If a company does not buy the RIGHT tool, at the RIGHT price, and make it work financially within the operating constraints of a companies business plan, success or failure hinged on this most critical aspect. Frank and Dominic Giuffre realized that they could and would be the crucible for success where equipment, financing, and consulting would all meet. The right equipment, at the right price, correctly financed as an integral facet of a companies overall business plan was the key. True visionaries - Frank and Dominic did NOT want to just sell iron. As a company who sells equipment to many different industries, Frank and Dominic realized that they had to "Be" more than just crane dealers. When a customer picks up the phone and calls Giuffre Bros. they had to be calling the best.
