05/06/2026
Why I don’t charge hourly (and what I do instead)
When I first started cleaning, I thought charging hourly made sense. But over time, I realized it actually holds you back.
When you charge hourly, the faster you get, the less you make. Your experience doesn’t really get valued, and it can feel like you’re always working against the clock.
That’s why I price by the job instead.
One of the easiest ways to do that is using square footage as a starting point.
Instead of charging for time, you’re charging based on the size of the home and the level of work it needs.
For example, if a home is 2,000 sq ft and your rate averages around $0.20 per sq ft, that would put the job around $400. From there, you adjust based on condition, buildup, and any extras like ovens, fridges, or cabinets.
But here’s the important part a lot of people don’t realize…
No two homes are the same.
A 1,000 sq ft home can take just as much work as a 2,000 sq ft home depending on how it’s been maintained. That’s why your square footage price isn’t set in stone. You raise or lower your rate per square foot based on the condition of the home.
So you’re still pricing by the job… square footage just helps you get there.
And if a client doesn’t want certain areas cleaned, you have options.
You can either adjust based on approximate square footage, or you can price by the job and break it down by space, like assigning value to kitchens, bathrooms, bedrooms, and add-ons.
At the end of the day, you’re not selling time. You’re selling the result.
Two cleaners can clean the same house and take completely different amounts of time, and that doesn’t mean one should get paid less.
Square footage is just your starting point. The final price always comes down to the work involved.
If you’re a cleaner, are you charging hourly or by the job?
If you’re a homeowner, did you know this is how a lot of us price?