09/18/2026
On September 14 in New York, AUTEC unveiled the first chapter of the MOTTAINAI PROJECT.
For more than 25 years, AUTEC has supported the sushi industry in North America through technology. With the MOTTAINAI PROJECT, we are exploring how Japanese food culture, inherited wisdom, creators, and technology can come together to create new food value.
For Chapter One, AUTEC partnered with BETTEI, led by Food Designer Sayaka Wada, to bring the philosophy and wisdom of obanzai into a new format. The result was OBANZAI ROLL - a meeting of Japanese food culture, the spirit of mottainai, and sushi technology.
This was Chapter One.
The MOTTAINAI PROJECT continues.
Roll ingredients:
Beef Roll: beef shigureni, takuan (pickled daikon), kinpira gobo
Fish Roll: unagi kabayaki, lightly pickled cucumber, kinpira gobo, tamagoyaki
Tofu Roll: kinpira gobo, tamagoyaki, seasoned fried tofu, atsuage tofu