Samson Equipment INC.

Samson Equipment INC. Elite manufacturer of custom, heavy duty weight training equipment. Samson builds from the ground up.

Elite Manufacturer of Custom, Heavy Duty Weight Training Equipment.

06/19/2026

“Everybody throws out a thousand ways to skin a cat in this business. Well, go see more of them.”

Kainon Clark on why exposure beats comfort. Go watch how a high intensity program runs. Go see how volume rolls. Compare the conditioning from one place to the next. Then figure out which one you actually believe in.

That’s how you build a coaching philosophy that’s yours, not borrowed.

Full episode of the Samson Strength Coach Collective out now.


 CoachingPhilosophy

El Paso’s Eastwood Troopers have the room to work.
17 lifting stations. Capacity for 34 to 51 athletes at a time. Flex-S...
06/18/2026

El Paso’s Eastwood Troopers have the room to work.

17 lifting stations. Capacity for 34 to 51 athletes at a time. Flex-Series Half Racks, Double Sided Racks, an FTR, Lat-Row Combos, PowerBlocks, and custom team branding throughout.

This is what a weight room built for culture looks like.

Professional Weight Room Solutions




06/12/2026

The easy way out is fighting and drinking. Doing the hard thing is being tough. That reframe comes from Andy Holmes, Business Development Manager for the Americas at Informed Sport and Strength Chaplain at Ottawa University, and he builds it with a roster of 150 to 200 football players every week. 

This episode covers what that looks like in practice, what it means to coach athletes beyond their position on the depth chart, and why the weight room is one of the most credible places to have that conversation.

 Full episode is linked in bio. Go listen.




“Athletics starts with the weight room.”
Del Norte High School just leveled up. New equipment, custom graphics, professi...
06/11/2026

“Athletics starts with the weight room.”

Del Norte High School just leveled up. New equipment, custom graphics, professional build. The kind of facility that changes what’s possible for your athletes.

From floor plan to finished install, Samson delivered.

Built For Strength™ | Albuquerque, NM

Link in bio to see the full facility.




06/05/2026

Sports Performance Coach Gage Taylor shares how jumping on opportunities, making your director’s job easier, and keeping an open mind creates trust and accelerates your growth in this profession.

Worth the listen. Full episode on the Samson Strength Coach Collective. Link in bio.

06/05/2026

When a program invests in its athletes, the room tells the story. Kamehameha Schools in Honolulu went all in on a custom Samson build, 5 Flex Racks with functional training cables, urethane dumbbells and bumpers, 7 combo benches ready to run a full position group at once.

This is what commitment looks like. 🤙




05/29/2026

“I don’t care if you play sports. I don’t even care if you’re good at your sport. All I care about is that you leave this program and go out into the world and people know that Cache is good at developing human beings.” 

Josh Poahway on building buy-in through relationships. 

Full episode on the Samson Strength Coach Collective. Link in bio. 




When Washington University came to us with 600 scholar-champions and a vision for the best D3 weight room in the country...
05/29/2026

When Washington University came to us with 600 scholar-champions and a vision for the best D3 weight room in the country, we got to work. Custom red Flex Racks, branded turf, Perch performance tracking, and a layout built to handle every sport on campus. This is what we do.

Athletics | Built For Strength.

Ready to build yours? Link in bio.

05/23/2026

You can’t put out fires you never saw coming. Johnny Fabrizius learned that staying connected with his staff meant getting off the floor and into their lives.

That’s what the director role actually looks like.

Full conversation on the Samson Strength Coach Collective. Worth the listen. Available on all podcast networks. Link in bio.

A small footprint. A complete training floor. Kamehameha Schools in Honolulu proves you don’t need a massive room to bui...
05/20/2026

A small footprint. A complete training floor.

Kamehameha Schools in Honolulu proves you don’t need a massive room to build a world-class weight room. You need the right equipment. Samson packed pulling, pressing, Olympic lifting, and accessory work into a space that works hard for every athlete, every session.

American-made. Custom-built. Zero wasted space.

Address

2901 N Armory Road
Las Cruces, NM
88007

Opening Hours

Monday 9am - 3:30pm
Tuesday 9am - 5pm
Wednesday 7am - 5pm
Thursday 9am - 5pm
Friday 9am - 3:30pm

Telephone

+18004726766

Website

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