10/22/2026
For immediate release: Urban Automotive marks USA growth and first solo appearance at SEMA 2026 with Rolls-Royce Cullinan and Mercedes-AMG G63 Widetrack showcase in Las Vegas.
Urban Automotive celebrates its continued US expansion with its first dedicated booth in the Central Hall at SEMA Show in Las Vegas. On display will be two of Urban’s hottest Widetrack styling programmers on display a 2027 Rolls-Royce Cullinan Series II Widetrack will appear alongside a 2026 Mercedes-AMG G63 Widetrack debuting the new Urban-Vossen UV-9 forged wheels for the G-Wagon.
John Manners, General Manager of Urban Automotive USA, said: “The Cullinan Widetrack and G63 Widetrack show how Urban can give two very different luxury SUVs an aggressive OEM+ upgrade through expert design and European craftsmanship. The Cullinan combines an insane presence with the elegance expected of a Rolls-Royce, while the G63 delivers our unmistakable Urban styling to the venerable G-Wagon chassis. Having both vehicles in our first dedicated SEMA booth in Central Hall, alongside the US debut of the new Urban-Vossen UV-9 wheel, is an exciting next step for Urban in the United States.”
Urban vehicles have previously appeared at SEMA through the brand’s partners. Its own booth marks the continued growth of Urban Automotive USA and gives visitors a closer look at the company’s OEM+ approach, which dramatically enhances a vehicle’s presence while remaining true to its original design. These two vehicles demonstrate Urban’s combination of British engineering, distinctive styling and in-house carbon-fiber manufacturing expertise.
Sandro Bucher, VP of Urban Automotive USA, said: “Having our own booth at SEMA is an important step for Urban Automotive as the United States is a hugely important market for us and we’ve been steadily growing our presence here, building dealer relationships and introducing more customers to what makes our brand so special.”
Urban Automotive will exhibit in Central Hall, booth 24777, at SEMA in Las Vegas from November 3 to 6, 2026.
Established in the UK in 2014, Urban Automotive specializes in luxury vehicle modification and high-quality carbon-fiber styling components. Its OEM+ design philosophy amplifies a vehicle’s visual impact while respecting the original design. With its UK headquarters and vehicle production based in Milton Keynes, Urban serves the US market through Urban USA.
www.urbanusa.com
