North American Equipment Dealers Association

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North American Equipment Dealers Association Committed to building the best business environment for North American equipment dealers. Encourage and promote legislative activities

9.

The purpose of the North American Equipment Dealers Association is to:

1. Promote the general welfare of retail agricultural, construction, outdoor power, and large property equipment dealers in the United States and Canada

2. Aid in the commercial and professional advancement of dealers-members

3. Collect, compile and disseminate information and data of value or interest to its members

4. Aid and protect its members collectively in any and all of their proper business relations

5. Foster cooperation and fair practices between manufacturers, distributors, retail dealers, and customers

6. Encourage and support equitable practices and high business standards within the industry

7. Cooperate with other trade groups and organizations in matters of mutual interest and concern

8. Do all things properly within the scope of an association of retail equipment dealers

NAEDA is affiliated with nine regional associations located throughout the United States and Canada. Each association acts as an autonomous unit within the area it serves. Together, NAEDA and its affiliates provide a wealth of services to approximately 3,500 equipment dealers in the two countries.

Build better leaders. Run a stronger dealership. 💪This November, Dealer Institute is bringing Ag Dealer Management and O...
10/16/2026

Build better leaders. Run a stronger dealership. 💪

This November, Dealer Institute is bringing Ag Dealer Management and OPE Dealer Management to Indianapolis, IN!

Give your current and future leaders practical tools to improve leadership, profitability, and performance across the dealership.

📍 Indianapolis, IN
📅 November 2026

Invest in your people. Invest in your dealership.

👋 Meet the NAEDA Team at Equip Expo 2026!We're heading to Louisville, and we can't wait to connect with you! 🚜Our NAEDA ...
10/15/2026

👋 Meet the NAEDA Team at Equip Expo 2026!

We're heading to Louisville, and we can't wait to connect with you! 🚜

Our NAEDA team will be at Equip Expo, October 20–23, ready to talk all things equipment dealerships, member benefits, education, advocacy, and more!

📍 Find us at Booth to meet the faces behind NAEDA, learn what's new, and discover how we're working to support equipment dealers across North America.

🎉 BONUS: Stop by for a chance to win a YETI cooler!

Whether you're a longtime member or just getting to know NAEDA, we'd love to see you. Come say hello!

10/13/2026

SBD to sponsor NAEDA membership for 250 outdoor power equipment dealers KANSAS CITY, Mo. — October 13, 2026 — The North American Equipment Dealers Associat

🎉 The CEDF Virtual Auction opens for bidding TODAY at 9 AM CT! 🎉Ready to get in on the action? It's easy!✅ Already have ...
10/13/2026

🎉 The CEDF Virtual Auction opens for bidding TODAY at 9 AM CT! 🎉

Ready to get in on the action? It's easy!
✅ Already have a Ritchie Bros. account? Simply sign in and start bidding!
✅ New to Ritchie Bros.? Create an account, register and you're ready to go!

Don't miss your chance to place your bids while supporting the Canada Equipment Dealers Foundation (CEDF)!

GET READY. GET SET. BID!

👉 https://www.rbauction.com/heavy-equipment-auctions/saskatoon-sk-2026907?sortBy=lotNumberRange_asc

Plan ahead for your team’s training.NAEDA's Dealer Institute has a full lineup of virtual and in-person training opportu...
10/06/2026

Plan ahead for your team’s training.

NAEDA's Dealer Institute has a full lineup of virtual and in-person training opportunities coming over the next six months, including:
• OPE Dealer Management
• Ag Dealer Management
• Parts Counter Sales Training
• Service Counter Sales Training
• Marketing Your Dealership
• Transformational Customer Service
• Wholegoods Management

Training is available online and in locations including Indianapolis and Calgary.

Explore upcoming courses, dates and registration information:
DealerInstitute.org/Courses

10/05/2026

KANSAS CITY, Mo. — October 5, 2026 — A new confidential peer community gives the people behind a dealership’s workforce a place to connect, sharpen their

What does the proposed NAEDA + AED merger mean for you, your dealership, and the future of the association?Join us for a...
10/01/2026

What does the proposed NAEDA + AED merger mean for you, your dealership, and the future of the association?

Join us for a special NAEDA + AED Merger Virtual Town Hall to hear directly from association leadership about the proposed merger, what members can expect, and what comes next ahead of the member vote.

📅 Tuesday, October 13
⏰ 9:00–10:00 AM CT

Hear from:
• Kyle Fulcher, Incoming NAEDA Board Chair & CEO of AGUP Equipment
• Marshall Anderson, AED Board Chairman & Executive Vice President of RDO Equipment Co.
• Brett Davis, CEO of NAEDA
• Brian P. McGuire, President & CEO of AED

This is your opportunity to learn more, hear directly from leadership, and get answers to your questions about the proposed merger.

Register today: https://attendee.gotowebinar.com/register/6098748465470605149

09/30/2026

KANSAS CITY, Mo. — September 30, 2026 — The North American Equipment Dealers Association has announced the 2026 Dealer’s Choice and Gold Level award winne

Great conversations, fresh ideas, and a shared vision for what’s ahead—NAEDA was proud to be part of Kubota Connect!Kubo...
09/30/2026

Great conversations, fresh ideas, and a shared vision for what’s ahead—NAEDA was proud to be part of Kubota Connect!

Kubota Connect brought Kubota and its dealers together to align on a clear path forward and turn insight into action. The event reinforced the critical role dealers play in driving long-term success while providing the tools, programs, and confidence needed to grow in an evolving equipment market.

One of the highlights was connecting directly with dealers and hearing what’s happening in their businesses. A special thanks to Heath Keller, Clint Hurst, and Brent Harness with LoneStar Ag for taking the time to meet with us!

We appreciated the opportunity to connect, listen, and support the dealers who keep our industry moving forward.

Address

10100 N. Ambassador Drive, Suite 310
Kansas City, MO
64153

Opening Hours

Monday 8am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

(636) 349-5000

Website

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