Superior Industrial Sales & Service

Superior Industrial Sales & Service Let us provide you with quality equipment, maintenance programs, parts, service, and more! Our team has over 80 years of experience to serve you better.

06/04/2026

Last week a homeowner proudly showed us their backup plan.

Two portable generators. Six extension cords running through the window. A piece of cardboard “sealing” the gap.

They said, “We only run the fridge and the sump pump.”

We asked, “What happens when the storm hits at 2 a.m.?”

Another pause.

Prepared isn’t just having power. It’s having power without the midnight setup routine.

That’s why more homeowners are choosing automatic standby systems from Briggs & Stratton—power that starts whether you’re awake, asleep, or out of town.

One homeowner told us after their first outage: “The lights came back on before I even realized the power went out.”

That’s the difference between backup power and backup peace of mind.

Reach out to us today to talk about your backup power plan: http://superiorindustrialsales.biz/(517) 784-0539

Your backup power should last—and be backed to match.With Briggs & Stratton Energy Solutions’ 10-year warranty, you’re c...
06/02/2026

Your backup power should last—and be backed to match.

With Briggs & Stratton Energy Solutions’ 10-year warranty, you’re covered well beyond install day.

That’s the kind of protection we trust for every homeowner.

Heat is an engine's enemy. The Vanguard® Oil Guard™ system fights back by pumping oil out into an external aluminum rese...
06/02/2026

Heat is an engine's enemy. The Vanguard® Oil Guard™ system fights back by pumping oil out into an external aluminum reservoir. This setup keeps your oil up to 30 degrees cooler, stopping thermal breakdown dead in its tracks and keeping the engine block running cool all day long. Stop in Superior Industrial Sales & Service for more info on Vanguard engines.

No more guessing if your generator is ready.EnergyTrak from Briggs & Stratton keeps you in the loop with real-time alert...
05/28/2026

No more guessing if your generator is ready.

EnergyTrak from Briggs & Stratton keeps you in the loop with real-time alerts and remote access from your phone. Works with new PowerProtect+ systems—or add it to most existing ones with a universal kit.


Run smoother, cut longer, and save on fuel. Hand assembled in the U.S., the Vanguard Mid-Block keeps your equipment work...
05/26/2026

Run smoother, cut longer, and save on fuel. Hand assembled in the U.S., the Vanguard Mid-Block keeps your equipment working hard all season. Stop in Superior Industrial Sales & Service for more info on Vanguard-powered equipment.

Quiet, reliable, and right at home—PowerProtect+ keeps your power on without ruffling any feathers. 🐔⚡️This is the backu...
05/26/2026

Quiet, reliable, and right at home—PowerProtect+ keeps your power on without ruffling any feathers. 🐔⚡️

This is the backup you want in your backyard. Call us today at (517) 784-0539!

At Superior Industrial Sales & Service, the biggest question we hear is: “Will my generator actually start when I need i...
05/21/2026

At Superior Industrial Sales & Service, the biggest question we hear is: “Will my generator actually start when I need it?”

With EnergyTrak from Briggs & Stratton, you don’t have to wonder. It keeps an eye on things for you—and sends alerts right to your phone.

Now standard on PowerProtect+ and available as a universal kit for most standby generators. Simple peace of mind.


It starts here—on the factory floor. And ends where it matters most: your home. PowerProtect+ by Briggs & Stratton Energ...
05/19/2026

It starts here—on the factory floor.

And ends where it matters most: your home.

PowerProtect+ by Briggs & Stratton Energy Solutions, installed by a dealer you trust. Call us today at (517) 784-0539!

With Vanguard® Oil Guard™ you get 500-hour oil change intervals. When maintenance is needed, the easy-fill cap and integ...
05/19/2026

With Vanguard® Oil Guard™ you get 500-hour oil change intervals. When maintenance is needed, the easy-fill cap and integrated oil filter make it hassle free.
Stop in Superior Industrial Sales & Service to learn more about the Oil Guard System.

05/14/2026

Power outages are unpredictable. Food waste doesn’t have to be.

Keep your fridge on and dinner on track with Briggs & Stratton Energy Solutions. Reach out to Superior Industrial Sales & Service!for peace of mind that lasts longer than the outage.


Address

116 N. State Street
Jackson, MI
49201

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

(517) 784-0539

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