06/08/2026
"Sustainable" is the easiest word to leverage in packaging.
It’s also the hardest to prove.
There is no legal definition, so any supplier can claim it.
Here's what to check before you believe the label:
✅ THIRD-PARTY CERTIFICATIONS
FSC for paper, BPI for compostable, RCS for recycled content.
✅ EXACT PERCENTAGES
Be aware of vague phrasing.
"80% post-consumer recycled content" means something.
"Made with recycled materials" means nothing.
✅ CHECK THE WHOLE PRODUCT
A plastic lining, coating, or handle can make recyclable paper non-recyclable.
Confirm every layer and design element fits the claim.
✅ CONFIRM THE DISPOSAL PATH
Compostable items need an industrial facility that accepts them, or they go to landfill.
Compostable items need an industrial facility that accepts them, or they go to a landfill.
✅ DOCUMENTATION ON REQUEST
A serious supplier hands over certification numbers and test data without hesitation.
Vague answers are the tell.
To learn more about building circularity into your operations, comment SUSTAINABLE PACKAGING, and we'll send you our complete guide.
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