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Rise to the challenge, Cowboys! Paiea Projects is rooting for the to bring the title back to Moku O Keawe.
12/18/2025

Rise to the challenge, Cowboys! Paiea Projects is rooting for the to bring the title back to Moku O Keawe.

Aloha lā hānau e Paoa!Born August 24, 1890 (8/24) in Honolulu, Paoa was the hiapo (eldest) of nine children. His mother,...
08/24/2024

Aloha lā hānau e Paoa!
Born August 24, 1890 (8/24) in Honolulu, Paoa was the hiapo (eldest) of nine children. His mother, Julia Pa‘akonia Lonokahikina Paoa, and father, Duke Halapu Kahanamoku, both had close ties to the family of  Pai‘ea (King Kamehameha The Great). His father was named by Princess Bernice Pauahi Bishop – the founder of the Kamehameha Schools – in honor of the arrival of England’s Duke of Edinburgh in 1869. Hence, the hiapo of ‘Ohana Kahanamoku – who we know as “Duke” or “The Duke” – was lovingly called “Paoa” by his family.
 
We pour out some kamapane (champagne) to the legacy of this moho (champion) with the Waikīkī Paoa Collection:

🧢FITTED + Paiea Projects Aloha 9FIFTY Snapback
🧢FITTED + Paiea Projects Kamehameha 9FIFTY Snapback
🏀FITTED + Paiea Projects Paoa Jersey
🌊FITTED + Paiea Projects Paoa Pelagic Aquatek HFS

The Fitted + Paiea Projects Paoa Jersey (Black) features an ‘Ōlino ‘Ele‘ele print. ‘Ōlino is the word nā kupuna (the ancestors) used to describe the “bright, brilliant, dazzling, gleaming; brightness, glare” that the sun creates when it shines through the water and creates a glare on the bottom of the ocean. ‘Ele‘ele is “black” in Hawaiian as this basketball jersey draws inspiration from the late Black Mamba whose numbers were “8” and “24” and who was also a champion like Paoa.

The numbers on the tag of The Fitted + Paiea Projects Paoa Jersey – 12, 20, 24 – commemorate the years Paoa won medals at the Olympics.

In 1917 – in the prime of his swimming career – Paoa famously rode a legendary mile-long, big Waikīkī wave from Kalehuawehe (Castle’s) to Kapuni (Canoe’s).

We celebrate Paoa’s legendary ride at Kalehuawehe with an ‘Ōlelo Noeau on the Fitted + Paiea Projects Paoa Jersey tag:

Ka Nalu Ha‘i O Kalehuawehe
(The rolling surf of Kalehuawehe)

Today, the hydro foiling community calls linking swells downwind from The Elk’s Club to the Royal Hawaiian Hotel, “The Duke Run.” These waveriders retrace Paoa‘s famous mile-long ride from Kalehuawehe, honoring his memory on modern equipment.

🤙🏾Dropping Sat. 8/24 at 11am HST

The Waikahalulu Kou Collection with honors the traditional Hawaiian name of the Honolulu Chinatown area, featuring a ba...
06/12/2023

The Waikahalulu Kou Collection with honors the traditional Hawaiian name of the Honolulu Chinatown area, featuring a basketball jersey inspired by the banned Cream City jersey of the Milwaukee Bucks, and a basketball shorts featuring Uncle Sig's artwork of the Waikahalulu streets. The #8 pays tribute to the Chinese influence in the area, representing good luck in Pākē culture.

Available today at 10am on paieaprojects.com

When we were designing the Waikahalulu Kou jersey with Kūha’o wanted the number 8 on it because ‘ewalu is lucky in Pake...
06/02/2023

When we were designing the Waikahalulu Kou jersey with Kūha’o wanted the number 8 on it because ‘ewalu is lucky in Pake culture. The main reason has to do with the pronunciation of the word for the number 8 in China. It is pronounced "ba" and sounds like the word for prosperity which is pronounced "fa.” Another reason why the number 8 could be considered lucky is because it is a perfect symmetrical shape similar to the Pai’ea Projects logo. The number 8 seems fitting for a jersey that pays tribute to Chinatown and the area’s Inoa Hawai’i.

Select sizes of the Puʻukoholā 2.0 Basketball Jersey and Shorts still available at our online store. Link in bio. ...
04/18/2022

Select sizes of the Puʻukoholā 2.0 Basketball Jersey and Shorts still available at our online store. Link in bio.

Text the homies and let them know the Pu’ukoholā 2.0 collection drops at 11 a.m. HST today at Fitted, fitted.com and pai...
03/26/2022

Text the homies and let them know the Pu’ukoholā 2.0 collection drops at 11 a.m. HST today at Fitted, fitted.com and paieaprojects.com 📲

In 1791, construction of Pu‘ukholā heiau in Kawaihae on Hawai‘i Island was completed. We chose #91 for the Pu‘ukoholā 2...
03/24/2022

In 1791, construction of Pu‘ukholā heiau in Kawaihae on Hawai‘i Island was completed. We chose #91 for the Pu‘ukoholā 2.0 collection jersey to commemorate this momentous achievement in history. Thousands of people were said to have formed a human chain, carrying stones from Pololū Valley to . No one was exempt from the labor, from high chiefs down to the commoners. directed all of his ali‘i to work on the construction of . The only sacred chief who was instructed not to lift a rock for the was Pai‘eaʻs younger brother, Keli‘imaika‘i, who had the of preserving the kapu of Kūkai‘ilimoku and Pu‘ukoholā.

The Pu’ukoholā 2.0 collection features the Stones That Built t-shirt designed by Founder . Available this Saturday at 1...
03/24/2022

The Pu’ukoholā 2.0 collection features the Stones That Built t-shirt designed by Founder . Available this Saturday at 11am HST at Fitted, Fitted.com and PaieaProjects.com.

Pu‘ukoholā was a of the po‘o kanaka class at which human sacrifices were made to consecrate it for the god that it was...
03/23/2022

Pu‘ukoholā was a of the po‘o kanaka class at which human sacrifices were made to consecrate it for the god that it was built for. This was of the first class, just like the heiau built by Pā‘ao: Mo‘okini at Kohala and Waha‘ula at Puna. The Pu‘ukoholā 2.0 collection features a Black Neoprene New Era 5-Panel Camper, a Fitted Kamehameha of the first class pāpale for your po‘o available on Saturday, March 26 at 11 am HST at Fitted, Fitted.com and PaieaProjects.com.

When we watched episode three of the “Last Dance” we knew that it was a hoailona for Pu’ukoholā 2.0 collection. Availabl...
03/22/2022

When we watched episode three of the “Last Dance” we knew that it was a hoailona for Pu’ukoholā 2.0 collection. Available on Saturday, March, 26 at Fitted, Fitted.com and PaieaProjects.com at 11 am HST.

The vertical red stripes of the Pu‘ukoholā 2.0 collection represent the ‘aha‘ula – the red cord that was used by Pai‘ea ...
03/20/2022

The vertical red stripes of the Pu‘ukoholā 2.0 collection represent the ‘aha‘ula – the red cord that was used by Pai‘ea and his council to decide who would go to Ka‘ū to fetch Keōuakū‘ahu‘ula. In order to fulfill the prophecy of Kapoukahi, needed to be consecrated with an offering of ali‘i blood. Keōuakū‘ahu‘ula was an appropriate royal status for this offering and also a rival of .

Upon the completion of Pu‘ukoholā, there was a conference of Pai‘eaʻs high chiefs and priests where it was decided that Kame‘eaimoku and Kamanawa would fetch Keōuakū‘ahu‘ula. Pai‘ea did not like that idea, and instead wanted to personally go to Ka‘ū to prevent massive death on both sides. To settle the discourse between Pai‘ea and his council there was a question posed to the ‘aha‘ula. The kapu surrounding the ‘aha‘ula was heavy so when the red cord revealed the answer then no ali‘i could dispute the answer. They asked the god of war, Kūkai‘ilimoku: “Shall Pai‘ea go to Ka‘ū to fetch his cousin, Keōuakū‘ahu‘ula?”

The ali‘i desiring the answer to the question would stand under the ‘aha‘ula and if the red cord fell or broke while the chief stood underneath the answer would be “yes.” If the ‘aha‘ula remained intact then the god did not consent. Pai‘ea stood under the ‘aha‘ula for a day and the red cord remained taut. The next day the ‘aha‘ula was pulled taut again and the twins of Kekaulike, Kame‘eiamoku and Kamanawa, stood beneath the red cord, but it remained intact. The day after the ‘aha‘ula was pulled taut again, and then the chief, Keaweaheulu, stood under the ‘aha‘ula and it broke. Therefore, Keaweaheulu, an uncle of Keōuakū‘ahu‘ula, was sent to Ka‘ū and brought back Keōuakū‘ahu‘ula to Pu‘ukoholā to be sacrificed.

The “Snatch” embroidery on the left leg of the basketball shorts is Kūka‘ilimoku (Snatcher of Lands) and the right leg features the Fitted Kam and PP silhouette. Available on Saturday, March 26 at 11 a.m. HST.

03/19/2022

In the days of our ali'i, Kōnane was used to test battle strategies. This two-player game was played on a rectangular board with black and white pieces similar to chess. was an intellectual training for a , which measured their ability to strategize an attack, foresee their opponentsʻ next move, and plan their defenses. Pai‘ea learned from some of the best at Kōnane: Kekuhaupi'o (his guardian) was revered as a Kōnane master and Kahekili (some believed to be his father) notably used Kōnane to illustrate his battle plan to his chiefs.
 
"Because your next move gotta be your best move." – Kauwila. "Konane." Lehua. Daniel Kauwila Mahi, 2020.
 
One of Pai‘ea's most important moves to uniting the Hawaiian Islands was activating Kūka'ilimoku (snatcher of lands) by constructing Pu'ukoholā. This was 250 feet long, 100 feet wide, with surrounding walls 12 feet thick, rising up 8 feet in height on the upper side, and 20 feet on the lower side. This maneuver elevated Pai‘ea in the chiefly ranks, granting him the mana to defeat his rivals in battle and conquering the islands.
 
“If you’re plottin’ your next move, I suggest you move into the pō so remote that you lose control to be in tune with the moon, plot your ʻaha now, the time is comin’ soon." – Kauwila. "Konane." Lehua. Daniel Kauwila Mahi, 2020.
 
The Pu‘ukohola 2.0 collection celebrates the epic architectural achievement of the heiau. The vertical red stripes of the and tell the story of the ‘aha‘ula: Pai‘eaʻs council of and the red chord that guided to make his next move his best move after the completion of Pu‘ukoholā., and the right leg features the signature Fitted Kam and the Pai‘ea Projects silhouette.
 
 
Music and Model: .wilz
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