11/16/2022
What a great experience working with Bartlett Idea Co. Your team did an amazing job on our rebrand. We couldn't have asked for a better result. We are super excited to watch this brand story unfold.
Welcome to the PharmaMed brand story! Over the next few weeks we will be taking you along on a behind-the-scenes journey of how we created a brand refresh from start to finish.
But first, we'll introduce you to PharmaMed! We first met the president of the company several years ago, and in late 2021 he came to us wanting a brand film. Their company does custom automation and engineering, solving complex problems and creating one-of-a-kind machines for brands in the pharmaceutical industry. As we discussed the possibility of doing a film for them, we discovered that PharmaMed was also in need of a brand refresh.
There were several reasons for the refresh - first, PharmaMed was turning 10 years old, and they wanted to update and modernize their brand to better align with their mission and goals. And second, as a smaller company who does big things, PharmaMed wanted to elevate their brand to communicate professionalism, trust and expertise with their clients.
We were personally excited about their mission, because as a company they care genuinely about their employees, are extremely down to earth and friendly, and do whatever it takes to solve a complex problem for their clients. Our goal was to really help them think through their branding and messaging, and how to best portray who they are to others!
From start to finish our team did a logo refresh, a complete website (including messaging and copywriting), print and booth materials, brand photography, a brand film, and a few other smaller projects. Later this week we'll dive into the first step for any brand refresh - the logo and colors! Stay tuned.
