Rockingham Cooperative - Woodstock

02/04/2026

On this day in cooperative history, Rockingham Cooperative Farm Bureau hosted the Virginia Farm Bureau Federation Annual Meeting in 1925. Over 40 counties sent representatives to the Harrisonburg area to attend and Rockingham Cooperative's success as a cooperative business model was on full display.

During these early years Rockingham Cooperative leadership also provided key leadership at the state level to spread information and resources to their fellow cooperative's just forming.

02/03/2026

Spring is basically here for our agronomy team and that means field work is picking up. In our February 2026 Agronomy Division Update we talk about what we’re seeing on the ground, why now is a key window for things like nitrogen, w**d control, soil sampling and seed planning, and how our team can help you get ready for the growing season.

Read the full update and get ahead of spring:

It seems like the dust has just settled from the 2025 harvest but February marks the official start of spring for the agronomy division . The open winter has allowed our trucks to continuously apply P and K as well as lime. Our attention is now shifting to small grain and hay fields. Winter annuals

02/02/2026

Rockingham Cooperative's February promotion is LIVE and ready for you to shop at your local coop!

Shop for winter weather supplies to keep your livestock warm and healthy and SAVE on the items you need.

We're your locally-owned farm store - ready to serve you throughout winter!

01/30/2026

Today we’re honoring an important leader who’s helped shape Rockingham Cooperative into the organization it is today. After years of service, strong leadership, and steady dedication to our community, Matt Deitz is retiring as COO.

Matt’s story with us goes back to 1998 when he opened and ran Verona Ace Hardware, building relationships and earning respect across Augusta County. When Rockingham Cooperative acquired Verona Ace in 2019, Matt came onboard and brought that same passion for service with him. In 2023 he stepped into the role of COO, focusing on operations and supporting our teams to serve members and customers better every day.

We’re thankful for everything Matt has done and his impact will last across the cooperative. Read more about Matt’s journey and join us in wishing him well in retirement:

Today we’re honoring a leader who’s shaped how we serve this community. We wish Matt Deitz the best in his retirement as Chief Operating Officer of Rockingham Cooperative. Matt’s connection to this cooperative and our community goes way back. In 1998, he opened and ran Verona Ace Hardware, bui...

01/26/2026

OUT OF AN ABUNDANCE OF CAUTION ALL ROCKINGHAM COOPERATIVE LOCATIONS (including retail stores, service centers, feed mills, and corporate offices) will delay opening until 12 pm on Monday, January 26th.

Stay tuned to our social media channels for any changes in between now and then and if you have any doubt about openings we encourage you to call your local store before venturing out if you are need of feed/supplies to ensure that we are open.

Due to ongoing winter weather conditions, some Rockingham Cooperative locations will have adjusted hours of operation on Monday, January 26th to ensure the safety of our customers and team members. Location-Specific Adjusted Hours ALL ROCKINGHAM COOPERATIVE LOCATIONS WILL OPEN AT 12 PM ON M

01/23/2026

Winter weather is coming soon! Have you stocked up on bagged feed for your livestock??

01/23/2026

Winter weather doesn’t slow chores down, but it can change how we need to plan for them.

As colder, wetter conditions move in, now’s a good time to think ahead about feed and grain needs, delivery timing, and working safely around equipment when conditions aren’t ideal.

We put together a short blog for producers with reminders on getting feed lined up ahead of the forecast, slowing things down around cold and slick equipment, and how we’re working to continue supplying our customers while keeping everyone safe during winter weather.

Read it here:
https://www.rockinghamcoop.com/blog/winter-weather-on-the-farm-plan-ahead-and-slow-it-down

Your Locally-Owned Farm Store

Winter looks different in the ag world. Chores don’t stop, livestock still need fed, and equipment still has to run, even when the weather turns cold, wet, or unpredictable. The best way to handle winter on the farm isn’t rushing through it. It’s planning ahead and giving yourself a little mar...

01/23/2026

Winter weather is expected to move in late Saturday night into Sunday.

Before it arrives, it’s a good time to think through what you’d want on hand if you end up staying home longer than planned and what you’ll need ready once it’s time to clean up after the storm.

We put together a practical blog with reminders on winter prep, and most of the supplies mentioned are available at your local Rockingham Cooperative store. Our team is here to help you get set before the weather turns.

Read the full blog here:
https://www.rockinghamcoop.com/blog/think-through-winter-before-it-shows-up

Your Locally-Owned Home & Farm Store

Winter storms don’t usually give much notice. One day it’s cold, the next day roads are icy and everyone’s trying to grab the same supplies at once. The easiest way to stay ahead of it is to think through two simple questions now: How would we get through a few days inside? and What will we ne...

01/21/2026

We’re sharing an important leadership update at Rockingham Cooperative.

Jason Hoekstra has been named our next CEO and will spend the coming year working alongside our current CEO, Sam Liggett, to ensure a smooth, thoughtful transition. This approach reflects our commitment to continuity, long-term planning, and staying focused on our members and communities.

You can read more about the announcement, including perspectives from our Board and Jason himself, at the link below:

From Charlie Garber, Rockingham Cooperative’s Board of Director President To Member Owners and Employees, On behalf of the Board of Director for Rockingham Cooperative, I am proud to announce Jason Hoekstra as the next CEO of the Cooperative . It has been a long and exhausting search with dozen

01/21/2026

Pink eye costs more than just medicine. It costs time, performance, and patience.

If it was an issue in your herd last year, don’t miss Eye on the Herd: Beating Pink Eye from Pasture to Pen on Wednesday, January 28th at 6 pm.

📍 Shenandoah Valley Electric Cooperative Community Meeting Room | Harrisonburg
🍽 Dinner included
🎁 Door prizes for attendees

This is a no-fluff conversation focused on prevention, treatment, and realistic management strategies for beef and dairy operations.

RSVP by January 21st to Robbie McCammon at (540) 578-3266.

01/19/2026

Quick reminder for beef and dairy producers.

Eye on the Herd: Beating Pink Eye from Pasture to Pen
📅 Wednesday, January 28th
⏰ 6 pm
📍 Shenandoah Valley Electric Cooperative Community Meeting Room

This meeting is all about understanding the pink eye spike we saw in 2025 and how to avoid dealing with the same problems this coming season.

✔ Panel discussion
✔ Dinner provided
✔ Door prizes

RSVP encouraged by January 21st at (540) 578-3266.

01/17/2026

Pink eye prevention doesn’t start when cattle are already hurting.

Eye on the Herd: Beating Pink Eye from Pasture to Pen is a producer-focused discussion on how management, environment, and timing all play a role in keeping pink eye under control.

🗓 Wednesday, January 28th at 6 pm
📍 Shenandoah Valley Electric Cooperative Community Meeting Room
🍽 Meal included

We’ll talk about lessons learned from spring 2025 and practical steps you can take this year to reduce pressure from turnout through handling.

RSVP by January 21st to Robbie McCammon at (540) 578-3266.