Industrial Innovations

Industrial Innovations Manufacturer of metal working proportional mixers, spray application systems and robotic automation. In 2010 Mr. In 2014, Mr.

Industrial Innovations has over 30 years of experience in providing solutions-based lubrication management programs for industrial environments. Using a comprehensive approach, we assess your operations to ensure that you get the right combination of equipment and services for your particular needs. Development of an effective lubrication program is critical to maintaining productivity, component

quality and equipment life, yet few companies have the resources to manage this ongoing process. As the largest manufacturer of metalworking lubricant proportional mixers and spray application systems in the U.S., you can count on Industrial Innovations to deliver a world-class lubrication management solution. Industrial Innovations has been providing manufacturing lubrication systems including proportional mixers, sprayers, reclamation equipment and accessories since its founding in 1981. Today, it is recognized as the largest manufacturer of metalworking lubricant proportional/mixers and spray application lubricating systems in the U.S. The current owner, Troy Turnbull, joined the company in late 2000 as VP of Manufacturing and a minority a share holder. Turnbull became the President and Sole Owner, helping grow the business through better focus and lean production methods. The company designs and produces thousands of products each year, all done in-house using proven effective engineering principles, reliable component parts, and quality construction methods to deliver optimum performance and quality. Turnbull expanded his lubrication management solutions footprint within both the die-casting and foundry industries with the purchase of Advance Product Corporation’s automation division. Serving the industry since 1948, Advance has a strong customer base using its reciprocating die sprayers, servo ladlers, robot extractors, temperature control systems and die spray and plunger tip lubricating systems. This new company, now known as Advance Automation LLC is co-located with Industrial Innovations at a newly refurbished facility in Grandville, Mich. Industrial Innovations’ Pro-Mix and Spra-Rite industrial lubrication equipment product lines are well tested and have proven to be superior with regards to accuracies of the mixture, precise blending of the materials, and pin point accuracies for spray application control for continuous service. The company received its first patent in the early 80's for its Pro-Mix proportional mixing system and then received two additional patents for its Spra-Rite Lubricant application system as well as its Airless Z-Nozzle Spray Assembly. With manufacturers having to meet more stringent environmental standards as well as an emphasis on controlling costs, the company is seeing strong interest in its lubricant purification and reclamation systems, which can help reduce lubrication needs by up to 70% as well as contributing to positive green efforts. However, the company is recognized in the industry for more than just its equipment. Industrial Innovations has established a reputation as a solution-provider, helping customers resolve issues and fix problems that are often overlooked by other companies. Industrial Innovations’ customer base includes OEM and Tier One companies in a variety of metalworking industries including automotive, appliance, metal processing, housewares, lawn and garden, contract stamping, and more. The company’s sales have increased by about 25% over the past few years.

05/27/2026

, we know that when you're pouring molten metal precision isn’t optional, it’s EVERYTHING! With 99% pour accuracy, you can also count on no dunking, and easy to use programming for repeatable and reliable results.

Partner with us to add automated robotic ladling to your die casting cell!

➡️ https://hubs.la/Q04h_YbQ0

Today, we pause to   and   those who gave everything for our  . “Our debt to the heroic men and valiant women in the ser...
05/25/2026

Today, we pause to and those who gave everything for our .

“Our debt to the heroic men and valiant women in the service of our country can never be repaid. They have earned our undying gratitude.” — Harry S. Truman

In observance of Memorial Day our business is closed. Normal operations resume Tuesday, May 26th 2026.

05/19/2026

We will be closed on Monday, May 25th in observance of Memorial Day. 🇺🇸
If you need anything, please reach out before then! Regular business operations will resume on Tuesday, May 26th 2026.

Contact us at: https://hubs.la/Q04h6Zhg0

📢 We’re excited to announce an important leadership addition; please join us in welcoming Staci Pittman Springer as our ...
05/14/2026

📢 We’re excited to announce an important leadership addition; please join us in welcoming Staci Pittman Springer as our new President!

Troy is not going anywhere, and will continue to serve in the active leadership role of CEO. He will transition to having more dedicated focus on application engineering and new product development.

We are so excited and believe this transition demonstrates our dedication to long-term growth, strengthening customer partnerships, and bringing new lubrication process solutions to market! Our name is Industrial INNOVATIONS after all. 😉

Read the full announcement here: https://hubs.la/Q04gDHpd0

If your lubrication strategy is still “just add more,” we should definitely talk.SPRA-RITE™ Roll Coat Systems deliver cl...
05/13/2026

If your lubrication strategy is still “just add more,” we should definitely talk.

SPRA-RITE™ Roll Coat Systems deliver clean, precise lubricant application without turning your press line into a slip-and-slide.

Accurate coating weights, less waste, better consistency - and yes, we even recycle the excess l**e back into the system to maximize your l**e's use and budget.

Learn more: https://hubs.la/Q04gnm_c0

05/07/2026

Consistent spray, every cycle with no guesswork.

Our robotic spray systems are designed to optimize application, not just automate it. That means better coverage, less overspray, and real process control.

But this isn’t about a robot hitting a cycle - it’s about dialing in your entire lubrication process. Coverage, consistency, timing… all working together. The result? Improved performance where it really matters.

Ready to optimize? https://hubs.la/Q04fJDKS0

📢 Hey  ! Of course we can sell you a mixer. Or a reciprocator. But if that’s all you’re buying… you’re leaving money on ...
04/30/2026

📢 Hey !
Of course we can sell you a mixer. Or a reciprocator. But if that’s all you’re buying… you’re leaving money on the table.

The real win isn’t one piece of equipment, it’s dialing in your entire l**e management process. Mix, apply, reclaim = control; that’s where the scrap drops, uptime climbs, and costs actually move in your favor.

We’re here to be the reason your WHOLE process runs better.

Hit us up for a lubrication audit today: https://hubs.la/Q04dYB6y0

If you’re heading to the PMA Cleveland Suppliers Night tonight, make sure to stop by and say hi 👋Jake is on the floor an...
04/23/2026

If you’re heading to the PMA Cleveland Suppliers Night tonight, make sure to stop by and say hi 👋

Jake is on the floor and ready to talk all things , and solutions.

Let's make your process run smoother and save you 💰!

Missed Earth Day? We didn’t. 🌍At Industrial Innovations, sustainability isn’t a one-day post, it’s built into how we hel...
04/23/2026

Missed Earth Day? We didn’t. 🌍

At Industrial Innovations, sustainability isn’t a one-day post, it’s built into how we help manufacturers run smarter. Our engineered solutions help you reduce waste and emissions, so you can improve operations today and support a better planet tomorrow.

Because real impact doesn’t expire on April 22.

04/16/2026

Still replacing lubricant on a fixed schedule?

That’s one way to do it. A smarter way? Clean it. Filter it. Reuse it.

Reclaim-Pro extends l**e life, reduces waste, and keeps your operation running efficiently, without constantly buying more.

Make your l**e go further: https://hubs.la/Q04cqcNL0

Address

2936 Dormax Street
Grandville, MI
49418

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