Morrison Industrial Equipment

Morrison Industrial Equipment https://www.morrison-ind.com

Material Handling Specialists serving Michigan & Northern Indiana. We've always had a deeper mission at Morrison — partnership.
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We're a multi-line material handling equipment dealer on a mission to lift local businesses through material handling efficiencies and throughput. Featuring 11 brick and mortar full-service locations throughout Michigan and in Northern Indiana, our minutes away service and parts capabilities keep your equipment downtime to an absolute minimum. Our fleet management technologies, Systems Analysis® p

lanned maintenance programs, Total Maintenance & Repair, and network of 200+ professional service technicians are the backbone of every business partnership we manage and a vast array of support staff and systems across the region help us keep our service levels consistently high from the distribution center mega-fleet to the carpet store with one forklift. Since our launch in 1953, we’ve been committed to the big goal of making forklift downtime disappear. We were founded on the belief that business shouldn’t grind to a halt because a forklift battery dies. We’ve developed highly accurate parts inventories and supply chains, superb technician training programs, and forklift service and maintenance programs to empower local businesses to keep moving, lifting, stacking, loading, and storing product with maximum efficiency and profitability. To build valuable partnerships with our neighboring companies, and do the best job we possibly can to help them succeed and grow. We're committed to our core value of being your partner in material handling excellence, providing service, solutions, and peace of mind as you move your business forward.

Today, we celebrate all the hardworking individuals who keep the world moving. Happy Labor Day! Please note that we are ...
09/07/2026

Today, we celebrate all the hardworking individuals who keep the world moving. Happy Labor Day! Please note that we are closed today and will promptly resume regular business hours tomorrow.

Morrison’s Annual September Forklift Tire Sale is officially underway. Now through September 30, customers can take adva...
09/01/2026

Morrison’s Annual September Forklift Tire Sale is officially underway. Now through September 30, customers can take advantage of factory-backed tire discounts, free no-obligation tire surveys, and professional installation support to help keep equipment moving safely and efficiently. Learn more about the September Tire Sale by clicking the link in our comments.

What difference can a quality forklift seat make?According to operator feedback, 85% say a quality seat improves their p...
07/14/2026

What difference can a quality forklift seat make?

According to operator feedback, 85% say a quality seat improves their productivity, and more than half say they take fewer breaks.

Comfort matters, especially when the workday is spent behind the wheel.

Now through July 31, save up to 50% during Morrison Industrial Equipment's Annual Summer Seat Sale.

Forklifts are built for hard work.Without springs or shock absorbers, the seat does the heavy lifting to protect the ope...
07/06/2026

Forklifts are built for hard work.

Without springs or shock absorbers, the seat does the heavy lifting to protect the operator from bumps and jolts. Over time, even the best seats wear down.

Now through July 31, save up to 50% on a new forklift seat during Morrison Industrial's Annual Summer Seat Sale. Last year, our customers saved an average of $800 per seat compared to OEM replacements.

07/02/2026

This year, fireworks mark more than another Independence Day, they mark 250 years since our nation's founding.

Whether you're celebrating with friends, a backyard barbecue, or simply enjoying a long weekend, we hope it's a safe one.

Please note that our office will be closed Friday, July 3, and we'll return to normal business hours on Monday, July 6.

Happy Fourth of July from everyone at Morrison Industrial Equipment.

This Memorial Day we remember those who made the ultimate sacrifice for our freedom and extend our gratitude to all who ...
05/22/2026

This Memorial Day we remember those who made the ultimate sacrifice for our freedom and extend our gratitude to all who have served.

Morrison Industrial Equipment will be closed Monday, May 25 in observance of Memorial Day and will reopen Tuesday during regular business hours.

Thank you and have a safe Memorial Day weekend.

Congratulations to our recent graduates of the Fast Track program! After 10 weeks of classroom and hands-on training wit...
05/15/2026

Congratulations to our recent graduates of the Fast Track program! After 10 weeks of classroom and hands-on training with a variety of material handling equipment, these dedicated team members have earned their Level 1 Technician Training Program Certification.

Names are in the comments below.

Most forklift capacity ratings assume a 24″ load center.But loads aren’t always perfect cubes, and when the center of gr...
04/23/2026

Most forklift capacity ratings assume a 24″ load center.

But loads aren’t always perfect cubes, and when the center of gravity moves forward, your safe lifting capacity quickly drops.

We’re sharpening our pencils for this month’s article on forklift load capacity.Understanding load centers, attachments,...
04/17/2026

We’re sharpening our pencils for this month’s article on forklift load capacity.

Understanding load centers, attachments, and weight distribution can make the difference between safe operation and costly mistakes. Learn how to estimate what your forklift can really handle before you pick the load.

Read the article here - https://links.morrison-ind.com/forkliftload

04/13/2026

We're proud to be recognized with the Most Valuable Partner (MVP) award from the Material Handling Equipment Distributors Association (MHEDA) for the 16th time.

Fewer than 10% of MHEDA members receive this distinction each year, and we're grateful to be included among those recognized.

Address

1825 Monroe Avenue NW
Grand Rapids, MI
49505

Opening Hours

Monday 7:30am - 5pm
Tuesday 7:30am - 5pm
Wednesday 7:30am - 5pm
Thursday 7:30am - 5pm
Friday 7:30am - 5pm

Website

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