Morrison Industrial Equipment

Morrison Industrial Equipment https://www.morrison-ind.com

Material Handling Specialists serving Michigan & Northern Indiana. We've always had a deeper mission at Morrison — partnership.
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We're a multi-line material handling equipment dealer on a mission to lift local businesses through material handling efficiencies and throughput. Featuring 11 brick and mortar full-service locations throughout Michigan and in Northern Indiana, our minutes away service and parts capabilities keep your equipment downtime to an absolute minimum. Our fleet management technologies, Systems Analysis® p

lanned maintenance programs, Total Maintenance & Repair, and network of 200+ professional service technicians are the backbone of every business partnership we manage and a vast array of support staff and systems across the region help us keep our service levels consistently high from the distribution center mega-fleet to the carpet store with one forklift. Since our launch in 1953, we’ve been committed to the big goal of making forklift downtime disappear. We were founded on the belief that business shouldn’t grind to a halt because a forklift battery dies. We’ve developed highly accurate parts inventories and supply chains, superb technician training programs, and forklift service and maintenance programs to empower local businesses to keep moving, lifting, stacking, loading, and storing product with maximum efficiency and profitability. To build valuable partnerships with our neighboring companies, and do the best job we possibly can to help them succeed and grow. We're committed to our core value of being your partner in material handling excellence, providing service, solutions, and peace of mind as you move your business forward.

This Memorial Day we remember those who made the ultimate sacrifice for our freedom and extend our gratitude to all who ...
05/22/2026

This Memorial Day we remember those who made the ultimate sacrifice for our freedom and extend our gratitude to all who have served.

Morrison Industrial Equipment will be closed Monday, May 25 in observance of Memorial Day and will reopen Tuesday during regular business hours.

Thank you and have a safe Memorial Day weekend.

Congratulations to our recent graduates of the Fast Track program! After 10 weeks of classroom and hands-on training wit...
05/15/2026

Congratulations to our recent graduates of the Fast Track program! After 10 weeks of classroom and hands-on training with a variety of material handling equipment, these dedicated team members have earned their Level 1 Technician Training Program Certification.

Names are in the comments below.

Most forklift capacity ratings assume a 24″ load center.But loads aren’t always perfect cubes, and when the center of gr...
04/23/2026

Most forklift capacity ratings assume a 24″ load center.

But loads aren’t always perfect cubes, and when the center of gravity moves forward, your safe lifting capacity quickly drops.

We’re sharpening our pencils for this month’s article on forklift load capacity.Understanding load centers, attachments,...
04/17/2026

We’re sharpening our pencils for this month’s article on forklift load capacity.

Understanding load centers, attachments, and weight distribution can make the difference between safe operation and costly mistakes. Learn how to estimate what your forklift can really handle before you pick the load.

Read the article here - https://links.morrison-ind.com/forkliftload

04/13/2026

We're proud to be recognized with the Most Valuable Partner (MVP) award from the Material Handling Equipment Distributors Association (MHEDA) for the 16th time.

Fewer than 10% of MHEDA members receive this distinction each year, and we're grateful to be included among those recognized.

Dan Tase has reached an impressive milestone, 36 years of employment that began when he joined Morrison Industrial Equip...
04/09/2026

Dan Tase has reached an impressive milestone, 36 years of employment that began when he joined Morrison Industrial Equipment on November 5, 1990. After transitioning from a career in the over the road rental truck industry, Dan quickly became a valued member of the Morrison team.

Over the years, he has led teams as Branch Manager in Greenville, Mason, and Saginaw, while also lending his expertise to support the Brighton location. No matter the challenge or the market conditions, Dan consistently strengthened his teams, elevated performance, and helped each branch achieve improved levels of success.

Outside of work, Dan is known for his love of exploring Michigan with his travel trailer and for the pride he takes in his family. As a proud father of six, he has watched each of his children work at Morrison Industrial Equipment at some point in their own careers.

We extend our genuine thanks to Dan for his exceptional commitment and congratulate him on an impactful 36-year career.

One week left to save in Morrison Industrial Equipment’s Brush, Broom, and Battery Sale.Now’s the time to replace worn b...
04/08/2026

One week left to save in Morrison Industrial Equipment’s Brush, Broom, and Battery Sale.

Now’s the time to replace worn brushes, brooms, and deep cycle batteries before the April 15 deadline passes. Don’t miss savings of up to 50% on brushes and brooms and up to 15% on batteries.

Time to brush up on your scrubber knowledge.The right scrub brush can mean faster cleaning, longer brush life, and bette...
03/10/2026

Time to brush up on your scrubber knowledge.

The right scrub brush can mean faster cleaning, longer brush life, and better floor care. This month's article breaks down the materials and grit levels so you can choose the best brush for your application.
Link - https://links.morrison-ind.com/ScrubBrushes

03/05/2026

Heavy loads. Tight turns. High throughput.

Can your electric truck handle all three consistently?

The Cat® ECQ Series was built for demanding indoor applications that require strength and efficiency.

Ready to see it in action?
Schedule your demo with Morrison.

02/26/2026

Still think electric can’t handle your heavy-duty workload? If you're holding onto your IC lift truck because you can't sacrifice the lift speed or power, you're not alone.

The Cat ECQ electric cushion lift truck delivers the strength you rely on, with the efficiency of electric power.

Ready to see how it stacks up against your current fleet? Call Morrison to schedule a demo.

Built for the grind. Powered for the future.

Address

1825 Monroe Avenue NW
Grand Rapids, MI
49505

Opening Hours

Monday 7:30am - 5pm
Tuesday 7:30am - 5pm
Wednesday 7:30am - 5pm
Thursday 7:30am - 5pm
Friday 7:30am - 5pm

Website

https://www.linkedin.com/company/morrison-industrial-equipment/, https://www.instagram.com

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