Target Coatings, Inc.

06/29/2026

Start your MDF, birch, poplar and maple projects with Emtech HSF5000 Primer/Surfacer by TargetCoatings.

Available in Bright White, Utility Grey, and Neutral Tint Bases. Use neat, or tint with ColorTrends, 896, or any WB UTC. Easy to spray, wicked-easy to brush ;) and super quick-dry for rapid sanding amd recoat. Small to large shop production friendly 😀

05/27/2026

The "Edisonian approach" is a method of invention relying on massive-scale, systematic trial-and-error rather than pure theoretical deduction.

You can theory your way into a successful product line - sure, all ideas, good and bad, should start at the theory level - but when it comes time to put rubber to the road you better start "making and breaking" your way to the final product.

Here's another installment of my Emcat+ System R&D Series, taken in the TargetCoatings EmtechLab in New Jersey.

Just wait for the next round when I push the topcoat to its vertical/inverted limits!..

Are you interested in our Emcat+ System? Give us a look at www.targetcoatings.com - or call me direct +18007529922 -

madeinnewjersey cationiccoatings positivecharge makeitthenbreakit finewoodfinishes emtech since1988

05/27/2026

05/22/2026

Emcat+ Si427 Sealer - R&D Series. It just gets better and better!

Are you scared of working with isocyanate catalyzed finishes? Are you allergic to aziridine crosslinkers?

Do you feel pushed into thinking that the only way to obtain a high performance finish is by using toxic solvent or HDI compromised waterbornes?

The Emcat+ Series by TargetCoatings has been engineered to eliminate toxic catalysts amd additives from the professional and DIY workspace. Since 1988 out mission at TargetCoatings is to research, develop and bring to market innovative wood coating technologies that offer the best performance with rhe lower user and environmental impact possible.

You can learn more about the Emcat+ Series by visiting https://www.targetcoatings.com/shop/emcat/

TaegetCoatings: Waterborne in the USA since 1988

05/20/2026

TargetCoatings is recognized for its expertise in waterborne product development and engineering, having pioneered the early stages of waterborne wood coatings research and development in the late 1980s—well before major wood coatings producers entered the waterborne market.

Since 1988, we have been committed to strictly waterborne solutions.

Our key attributes include:
- Strictly in the Waterborne Format
- User-Safety
- Maximum Performance Values
- Low Environmental Impact
- Low Toxic Exposures (Short and Long term)

We are excited to introduce our new Emcat+ Waterborne Wood Finish Series, which delivers the traditional 2K solvent performance to wood finishing professionals without the risks associated with highly toxic isocyanate or aziridine catalysts.

While competitors claim that isocyanate waterborne catalysts (pure or blocked) are the only means to achieve true solvent 2K durability in a waterborne format, we stand by our belief that they are incorrect.

noisocyanates furniturefinishes cabinetfinishes architectural OEM ultralowvoc usersafety highgloss ultraflat MadeInUSA Americanowned

04/21/2026

Let's get down to basics on how to blend Emcat+ EC2B Catalyst into the Emcat+ EC2A Resin. Follow along. It's really easy. After you blend and allow to synergize you will have an easy to spray finish.

noaziridine

01/01/2026

Waterborne technologies are redefining wood coatings—offering professional-grade results without the hazards of traditional solvents.

At Target Coatings, our ultra-low VOC, HAPS-free formulas combine durability, clarity, and ease of use, trusted by pros and DIYers alike. From the EM6000 lacquer to our customizable pigmented finishes, we blend sustainability with performance.

Finishes that protect your health and the environment while delivering the rich beauty and long-lasting protection your projects deserve.

Ready to advance your wood finishing? Join a community that values quality, craftsmanship, and sustainability.