ARIES

ARIES ARIES is a fast-paced marketer and innovator of truck, Jeep, SUV and CUV accessories. ARIES is a brand of CURT Group.

From automotive enthusiasts to professional builders, our products are built for the champions of individualism, innovation and attitude. CURT Group, a subsidiary of Lippert Components, is a leading sales, marketing, engineering and distribution company of towing products and truck accessories for all types of vehicles, from passenger cars to commercial trucks. Our family of brands includes CURT,

ARIES, LUVERNE, RETRAC and UWS. We are a team of more than 1,000 associates world-wide, with manufacturing plants in Wisconsin, South Dakota and Florida and 12 regional warehouses across the United States and Canada. We stand for EXCELLENCE in our products and our associates. We aspire to be the industry LEADER by recognizing that the customer is KING and our associates are our greatest ASSET.

Bigger truck. Bigger presence.​The Big Horn bull bar doesn’t ask for space—it takes it.​
05/20/2026

Bigger truck. Bigger presence.​
The Big Horn bull bar doesn’t ask for space—it takes it.​

Your Jeep wasn’t built to blend in.​ Light it up like it means it.​​
05/16/2026

Your Jeep wasn’t built to blend in.​
Light it up like it means it.​
​

Built higher.​Stepped smarter.​ActionTrac drops down when you need it—​ and stays out of the way when you don’t.​Go ahea...
05/14/2026

Built higher.​
Stepped smarter.​

ActionTrac drops down when you need it—​
and stays out of the way when you don’t.​

Go ahead… climb in.​

You call it a “shortcut”​Your tires are never at full pressure​Turning around isn’t an option​​
05/07/2026

You call it a “shortcut”​
Your tires are never at full pressure​
Turning around isn’t an option​
​

05/04/2026

If I had 2 dozen roses…​
I’d still take dirt over pavement. 🌹🛻​

Built to take hits.​Designed to stand out.​The Switchback Headache Rack brings aggressive style, lightweight strength, a...
04/30/2026

Built to take hits.​
Designed to stand out.​

The Switchback Headache Rack brings aggressive style, lightweight strength, and zero rust to your build.​

Some people see a dirt road.​ Some people see a reason.​Which one are you?​
04/27/2026

Some people see a dirt road.​
Some people see a reason.​

Which one are you?​

04/22/2026

You didn’t get a Ford Bronco to keep it stock.​

Build it bolder with ARIES.​

Take it further off-road.​

When the sun goes down…​ the real drive begins.​
04/18/2026

When the sun goes down…​
the real drive begins.​

Address

6208 Industrial Drive
Eau Claire, WI
54701

Opening Hours

Monday 8am - 7pm
Tuesday 8am - 7pm
Wednesday 8am - 7pm
Thursday 8am - 7pm
Friday 8am - 7pm

Telephone

+18772878634

Website

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