08/03/2026
Growing demand for your products is a great “problem” to have. But when the people needed to meet that demand simply aren’t available, growth becomes a challenge.
That was the reality for Ubago, a leading Spanish producer of high-quality fish products—particular during its busiest season. 🐟
“It’s especially challenging in a tourist town like Málaga, where young workers can easily get jobs in restaurants,” said Ernesto Planas Roman, Key Account Manager, at JBT Marel.
When customers come to us with challenges like this, our job isn’t simply to add another machine. It’s to listen, understand the whole operation, and connect the right equipment, software, and service at every stage.
Our 20-year relationship with Ubago is a great example. Our latest collaboration is a long-term project to increase automation and connectivity across their facilities, keeping their processing needs covered as the business expands.
Karim El Ogbani, Processing Technical Manager at Ubago shares: “There's a phrase I really like that says, ‘We don't sell machines, we sell solutions,’ and the truth is that JBT Marel really live by that, which is why we always count on them.”
👉 Read the full story now: https://vist.ly/5dcws