General Shale

09/30/2026

In more ways than one! 🖼️ 🧱 ☀️ 🧱

Some trends fade. Brick doesn’t. 🧱

Design trends may change, but great architecture is built to stand the test of time. Brick brings lasting durability, timeless beauty, and endless design possibilities to projects of all kinds.

Looking for inspiration for your next project? Get inspired by brick and explore our inspiration gallery.

👉 https://bit.ly/3udN15I

09/29/2026

How do you preserve history while designing for the future?

See how architect Adam Sokol brought new life to the Allen Apartments in Buffalo, NY by faithfully recreating its historic brick façade and introducing a bold, modern entrance using two Watsontown Brick designs.

From preservation to innovation, this project highlights the versatility, craftsmanship, and lasting beauty of brick in today's architecture.

Watch the full story:
https://bit.ly/4daWcay

09/28/2026

What makes brick a favorite? 👀

Maybe it’s the durability. Maybe it’s the low maintenance. Maybe it’s the endless design possibilities. Or maybe it’s simply the fact that brick never goes out of style.

Which brick benefit tops your list?

Explore all the benefits of brick: https://bit.ly/3Y3DhG4

09/25/2026

We're proud to see Summitville Tiles, Inc featured in ArchDaily's latest article exploring how thin brick can support high-performance building design.
The article highlights the use of Summitville's thin brick at Summer Street Apartments, where architects combined durability, design flexibility, and net-zero building goals within a single wall assembly.

Read the article below to learn how thin brick is helping architects balance aesthetics and building performance: https://www.archdaily.com/1184693/how-can-thin-brick-support-high-performance-buildings

Discover how thin brick enhances Summer Street Apartments' design while meeting net-zero energy goals and maintaining masonry's timeless appeal.

09/23/2026

At General Shale, customer appreciation is about creating memorable experiences, and while some of our customers joined Chef Maria Loi for a special culinary experience, others headed to the course for a little friendly competition!

The golf outing brought plenty of good shots, laughs and, most importantly, time to connect and build relationships that venture beyond day-to-day business.

Thanks to everyone who joined us and made the day such a memorable one.

09/22/2026

Extra special customers deserve extra special experiences!

We recently brought together an incredible group of women from our customer community for a special experience with Chef Maria Loi of PBS’s The Life of Loi: Mediterranean Secrets to celebrate great food, healthy living and even better company.

The event also gave us a chance to kick off an exciting collaboration with Chef Loi, who will be featuring General Shale brick in upcoming show sets and backgrounds.

Thanks to all of our wonderful clients for sharing this memorable experience with us.

09/18/2026

Sustainability starts with transparency.

General Shale's Environmental Product Declarations (EPDs) provide independently verified environmental data across the entire building lifecycle.

Unlike many EPDs that evaluate impacts only through manufacturing, our Cradle-to-Grave Life Cycle Assessments account for:

✓ Raw material extraction
✓ Manufacturing
✓ Transportation
✓ Installation
✓ Building use phase
✓ End-of-life processing
✓ Recovery & recycling potential

With plant-specific EPDs across North America and a recognized service life of approximately 150 years, architects and design professionals can access the transparent data needed to support LEED® documentation, embodied carbon studies, Whole Building Life Cycle Assessment (WBLCA), and sustainable material selection.

Explore our EPD library now at: https://generalshale.com/environmental-product-declarations/

09/18/2026

People on the Move: Congratulations, Callie Mans!

We’re excited to announce the promotion of Callie Mans to Recruiting and Communications Specialist!

Callie joined General Shale in 2024 as a Benefits Intern before transitioning to Recruiting Coordinator in January 2025. Since then, she has gained valuable experience across recruiting, onboarding, HR operations, and employee communications while developing a strong passion for creating positive employee experiences.

We’re excited to see Callie continue to grow and bring her passion for people and HR to this new role. Please join us in congratulating Callie on this well-deserved promotion and wishing her continued success!

09/17/2026

People on the Move: Congratulations, Grayson Phillips!

We’re excited to announce Grayson Phillips’ new role as Recruiting Manager!
An East Tennessee native and ETSU alumna, Grayson brings a diverse background in marketing, sales, and recruiting to her new role. She spent five years recruiting within the financial services industry, where she strengthened her expertise in connecting talented individuals with opportunities where they can thrive.

Grayson’s experience in both recruiting and the building industry gives her a unique perspective when connecting with candidates and sharing the story, people, and purpose behind General Shale.
We’re excited to see the leadership, energy, and perspective Grayson will bring to the Recruiting Manager role. Please join us in congratulating Grayson and wishing her continued success!

09/17/2026

100-year-old brick meets 21st-century innovation. 🧱

MIT took a century-old brick landmark and transformed it into a modern, state-of-the-art center for research and teaching. Read how adaptive reuse and structural masonry came together to create an incredible new facility for architecture and design.

Click the link below to read the full story:
https://bit.ly/4r4fCDN