03/26/2026
“We get a really good deal.”
“Paint is paint.”
“It’s not something we think too much about.”
We do hear this when speaking with some contractors, and it makes sense. Marking paint has long been treated as a commodity purchase, with price driving most decisions. However, marking paint isn’t just another line item, it’s a critical part of your operation. Without it, work doesn’t begin. And when it underperforms in the field, the true cost quickly becomes clear.
What appears to be a “good deal” upfront can lead to lost productivity, unnecessary downtime, and added labor costs. Whether it’s a worker walking back to the truck for another can or leaving the jobsite to source more product at a big box store, those small inefficiencies add up.
Let’s put that into perspective. If a contractor pays $5.00 per can and loses just one can per case across a single pallet, which is not far-fetched by any means (freezing, a nozzle blowing off, or incomplete use), that results in $380 of wasted product. Now consider that across multiple pallets over the course of a year.
The reality is, those discarded cans, whether in the back of a truck or in a dumpster, represent more than waste. They represent missed opportunity. That’s capital that could have been reinvested into equipment, personnel, or company initiatives that drive real growth.
Soppec guarantees a product that will empty 100% every time. Eliminating waste, reducing product consumption, and ultimately saving you money.