Reinventing Cool

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Blending science, experience, and case studies, "Reinventing Cool: How to Make COLD Your Best Ally Against Inflammation, Pain, and Aging" by Maria Ensabella and Antra Getzoff is an easy-to-read guide to understanding and applying whole-body cryotherapy

Available now on Apple Podcasts, Spotify, and YouTube...A short while ago, I had the pleasure of being a guest on the p...
09/28/2025

Available now on Apple Podcasts, Spotify, and YouTube...

A short while ago, I had the pleasure of being a guest on the podcast, fueled by the mission of two brilliant, visionary British ladies, Aliya Musa and Kelly Quinn, to support 1,000 women in building seven-figure businesses.

Rarely have I had a chance to tell my entire story of becoming an entrepreneur after more than 20 years of running other people's businesses.
We discussed what it takes to pull a business off the ground, talked about the agility and resilience required to pivot and keep it afloat, and, most importantly, the prerequisites for growing and the strategic thinking underlying the decision of whether to scale or stay small.

A few things I had my own take on included the meaning of "Never give up," the reasons why bigger business is not necessarily better, and my true belief that "The more valuable you are for your business, the less valuable the business." It was a warm conversation, full of laughter and unconventional wisdom.

Listen/watch here:
https://podcasts.apple.com/.../women-who.../id1828192802...
or
https://youtu.be/_cH9POOoa5U?feature=shared

When we began writing "Reinventing Cool," we were not dreaming of being picked up by one of the UK's leading publishers ...
09/26/2025

When we began writing "Reinventing Cool," we were not dreaming of being picked up by one of the UK's leading publishers in the health and wellness sector. We just wanted to cut through the layers of ill-reasoned skepticism and misinformation and help people make better decisions on how to use cold for their best benefit.

It is inspiring to see that the book is now reaching readers on both sides of the Atlantic and being used as an easy-to-read "texbook" by cryotherapy providers and their clients alike.

https://reinventing.cool

When we began writing "Reinventing Cool," we were not dreaming of being picked up by one of the UK's leading publishers ...
09/26/2025

When we began writing "Reinventing Cool," we were not dreaming of being picked up by one of the UK's leading publishers in the health and wellness sector. We were just tired of the ill-reasoned skepticism of many health professionals and irritated by the ease with which misinformation could spread. We hoped that combining our two decades of hands-on experience would help people see the forest for the trees and make better, evidence-based decisions on how to use cold for the most benefit, depending on their goal. We also wanted to encourage those discovering cryotherapy for the first time to try and decide for themselves.

It is inspiring to see that the book is reaching readers on both sides of the Atlantic and being praised as "a mesmerizingly sculpted work of prose on how to see cold with new eyes." (Exclusive Magazine) Many of our industry colleagues use it as a textbook for their employees and as a "how-to" material for clients. Everybody wins. 😊

P.S. "How to Make COLD Your Best Ally Against Inflammation, Pain, and Aging" is available on Amazon in the US and the UK, also through https://reinventing.cool

The launch date of Reinventing Cool is slowly but approaching. In London to do some prep work with my co-author Maria. P...
10/30/2024

The launch date of Reinventing Cool is slowly but approaching. In London to do some prep work with my co-author Maria. Pre-order on Amazon US and UK is already available - be the first to hold a copy in your hands 🤗

Kick off the new year with a special health-focused celebration 😌 After the partying and festivities of the previous yea...
01/07/2023

Kick off the new year with a special health-focused celebration 😌 After the partying and festivities of the previous year, this month encourages everyone to focus on healthy living and overall well-being by promoting healthy routines throughout January. Achieving and maintaining a healthy weight includes healthy eating, physical activity, optimal sleep, and stress reduction. Commit to changing your habits in January to become stronger, leaner and happier this year 😇💚

12/31/2022

Happy New Year, wellness family! 🎊
Wishing you and your family health, happiness, and prosperity in the new year.
#2023

12/30/2022

Can you feel the New Year's magic in the air? ✨ Are you ready for another great year in your life?

12/29/2022

If you are looking for a way to start the new year fresh, set goals and intentions. It’s great to start the new year feeling refreshed and focused, so you are ready to take on the year ahead 🙌🏻 What are your plans for 2023?

We wish you to be happy, healthy, and loved 🤍 Merry Christmas, wellness family! ❄🎄
12/25/2022

We wish you to be happy, healthy, and loved 🤍 Merry Christmas, wellness family! ❄🎄

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