01/13/2012
Star Packaging Corporation Introduces Advanced Flexible Packaging Solutions for Baking and Snack Food Applications
ATLANTA, GA – Star Packaging Corporation, a leading provider of innovative flexible packaging, introduces a new line of packaging solutions for baking and snack food applications that seals in freshness, enhances in-store shelf presence and comes with a range of features that maintain product quality and improve the consumer experience.
Preserving product freshness is of key concern for packaging in the baking and snack food industry. At the same time, packaging materials must not degrade or react when in prolonged contact with the natural oils or flavors and seasonings added to many snacks. Star Packaging has developed unique barriers that are tailored for each product in order to maximize shelf life and ensure product freshness. From high barrier laminates for products like nuts and salted snacks to metalized films for potato chips, Star’s technologies lock in flavor and are designed to keep the product fresh even beyond the expiration date.
Baking and snack food brands are traditionally graphic-focused and consumers have come to expect exciting visuals that engage them and ultimately motivate their purchases. Star Packaging offers 10-color process printed laminations that help maximize a product’s shelf-impact through eye-catching colors and high-end designs. With both in-house digital photopolymer plates and the latest generation of gearless CI presses available, Star provides crisp images with sharper details and higher contrasts for industry-leading graphics quality.
With many snack foods and baked goods being eaten on-the-go, consumers also expect packaging to be convenient to open, but for CPGs seal quality is paramount to maintaining the flavor and integrity of the brand. For one-time use packages, Star Packaging has developed seals that are strong enough to preserve the product yet still easy for consumers to open. For reclosable packages, Star offers INNO-LOK® zipper solutions that are easy to open – for consumer convenience – but continue to maintain product freshness and quality.
“Our long history of meeting the varying needs of customers in the snack food and baking market has instilled the importance of brand reinforcement,” says Fred Crowe, President and CEO of Star Packaging, “and our capabilities ensure product freshness, visual appeal and convenience will meet consumer expectations.”