Alliance Machine and Engraving

Alliance Machine and Engraving ETCHED IN HISTORY - SHAPING THE FUTURE. We still believe that a hand shake represents a promise to d

What sets us apart:

•We are flexible enough to make your project our priority and not afraid to add the assets needed to tackle any job.
•We have the knowledge and expertise to analyze your specific requests and manufacture custom equipment to meet your processing requirements.
•Our products are manufactured in the USA with domestic components
•Our employees average over 20 years of application s

pecific experience.
•We are partners with the premier producer of roll forming, metal processing and automated manufacturing systems - the Bradbury Corporation, with full access to their world class machining and production facilities. www.bradburygroup.com
•Our decisions on process and components are based on hands on knowledge of what works!

A tribute to a man who was respected in the engraving world and who was our friend.  We are all trying to process the lo...
08/04/2025

A tribute to a man who was respected in the engraving world and who was our friend. We are all trying to process the loss of our co-worker and good friend, Lloyd (Bob) Cring.

Bob began his work in the engraving industry in Rochester, NY where he worked with Tom Greenberg for many years before they moved to the Richmond, VA area in 2004. Bob, Tom and others moved their families to Richmond with a company that acquired an engraving company in the area. When Tom started Alliance in 2011, Bob was one of the first 5 employees at Alliance and was instrumental in getting the company off the ground. Over Bob's career he traveled to work on equipment in 6 countries and 48 of the United States.

As Machine Building and Laser Department Manager, Bob had over 40 years of experience in Machine Building and was on the ground floor of the implementation of laser engraving technology at Alliance. He was a mentor to many, and as he moved into partial retirement, has worked the past 3 years with Josh Greenberg to share his knowledge in laser engraving. Bob was well known and respected among customers in our industry who would personally ask for Bob's instruction and support on their embossing and calendering machinery.

Aside from our working relationship, Bob was our friend. He was a man with a BIG heart and cared about people. There is a favorite Richmond donut shop near Bob's home and he would occasionally bring donuts in for the whole shop and office. We have a smoker at the shop and Bob would bring in beef brisket for all to enjoy. Bob would often take time to ask how family members were doing or people he knew you cared about. That was the kind of man Bob was.

We at Alliance are a tight knit group, and we are proud of that! Walking around the shop the past couple of days talking about Bob with other employees, everyone is hurting from the loss we all feel, but at the end of every conversation was a smile. Bob made us think about things with his wisdom and perspective on life, he made us laugh with re-accountings of road trips and the many years of work related stories, and he made us proud to have known him. Bob will continue to be a part of us as we live out the lessons he taught us and cherish the ways he touched each of our lives.

07/06/2023

ALLIANCE MACHINE AND ENGRAVING ANNOUNCES A NEW SALES MANAGER
Jun 23, 2023 9:47:25 AM

Employee Spotlight Celebration Alliance Machine and Engraving

The Alliance Machine and Engraving team is pleased to welcome Chris Merkel as the National Sales Manager. With over 15 years of experience in sales and marketing and a degree in Business Administration from Radford University, Merkel brings a wealth of knowledge to our organization. His responsibilities include driving continuous growth, expanding our customer base, fostering communication among departments, and updating all marketing platforms. According to Merkel, he is thrilled to join the Alliance Machine and Engraving team in his hometown of Ashland, Virginia, and is eager to contribute to the company's success and reputation within the community. We are confident that Merkel will play a pivotal role in helping us achieve our goals and continue to provide exceptional engraved rollers, embossing machines, and calenders to customers worldwide.

Alliance Machine and Engraving, part of The Bradbury Group, is a privately owned and operated company of acclaimed experts in the fields of engraving, embossing, and machinery manufacturing. Our cutting-edge manufacturing facility caters to customers both locally and internationally. Our team is comprised of exceptional engineers, technicians, and customer service representatives, all proficiently trained and well-equipped to provide unparalleled quality engraved rollers, embossing machines, and calenders. We are excited to welcome Chris Merkel to the Alliance team and cannot wait to see the success he brings for the future.

Alliance makes it’s debut in Stock Car racing at South Boston Speedway in Virginia!
05/16/2023

Alliance makes it’s debut in Stock Car racing at South Boston Speedway in Virginia!

07/28/2022

If you are a “people person”, like working in a Small business environment with a Big business opportunity, take initiative and are self-motivated, want to sell unique machinery and tooling for a wide variety of industries across the US and Internationally that provide patterns and textures to materials of the world, and have a career with a quickly growing company……..come join our team!

What is the function of a Sales Coordinator in a small specialty manufacturing and engraving company?
• Handle relationships of assigned accounts.
• Develop new customers.
• Grow core markets.
• Document sales files, CRM database and commercial details of projects.
• Conduct site visits
• Understand our product offerings and serve as a go-to source for clients who want more information concerning our products.
• Provide/coordinate direction on project concepts including engineering reviews.
• Generate price quotes with costing backups and managers or department heads’ help
• Communicate with other departments, i.e. Engineering, Accounting, Manufacturing to coordinate project scheduling information for customers.
• Marketing, to include organization of trade shows, press releases, email campaigns.
• Be educated on industry trends, competitor and customer use of marketing tools.
• Increase customer contact points via our marketing tools, measured by analytics and conversions.
• Create updates to social media, company websites.
• Prepare and present marketing initiatives
• Feel free to think out of the box
What we’ve found helps these efforts…
• An inquisitive nature, desire to learn, interest in how things work
• Use of Internet Marketing tools i.e. Hub Spot, Google Analytics, etc
• Above average communication and interpersonal skills
• Good networking skills and the ability to handle numerous client companies and customers
• Passion
• Excellent negotiation and persuasive skills
• Ability to travel (approximately 1 week/month)
• Act according to the Values and Beliefs of Alliance and within company policies.

Our regular hours are 8:00 am – 5:00 pm M-F

We offer these benefits:
• Competitive salary commensurate with experience.
• Health, dental, vision, and prescription drug insurance
• 401(k) and company match
• Vacation and PTO
• Paid Holidays
• Company paid Life Insurance
• ST/LT Disability Insurance
• Flexible Spending
• Education reimbursement
• Company social activities
But wait, there’s more:
• 40 hours of PTO for New Hires on Day 1 of employment
• 40 more hours of PTO accrued during first year
• Vacation - 80 hours of vacation after 1 year
• Health Insurance - No waiting period for Health Insurance. Health Insurance starts on 1st of the next month following your start date.

Can you think of an everyday item that has a unique texture? How’d it get there? Who designed it? Where’s it made? Does it serve any function other than decoration?

A night at the Richmond Flying Squirrels baseball field.  Fun, food, fireworks and baseball was enjoyed by Alliance empl...
05/29/2022

A night at the Richmond Flying Squirrels baseball field. Fun, food, fireworks and baseball was enjoyed by Alliance employees and their families.

05/03/2022

Hiring Machine Builder. Come join our team!

05/03/2022

Assemble, set-up and disassemble entire machine components based on work plans and blueprints within a team environment.

Skills & Abilities Required/Preferred:
Strong mechanical aptitude
Able to use and understand all precision measuring instruments
Understands basic math concepts
Ability to read schematics and blueprints, bills of materials, setup sheets, etc.
Assemble and fit machine components with use of hand and power tools
Machine painting

Education/Training Required/Preferred:
Prefer successful completion of related course work at a trade or technical school
Prefer auto (or other) mechanic background

Other Requirements/Preferences:
Takes pride in work performed
Supply own hand tools
Ability to change assignments frequently
Is consistently at work on time and ensures work responsibilities are covered when absent
Follows instruction, responds to management direction
Takes responsibility for own actions
Commits to overtime hours when necessary to reach customer requirements
Completes tasks on time

New additional Benefits:
PTO - 40 hours of PTO for New Hires on Day 1 of employment
40 more hours of PTO accrued during first year
Vacation - 80 hours of vacation after 1 year
Health Insurance - No waiting period for Health Insurance. Health Insurance starts on 1st of the next month following your start date. See other benefits below

We had a great week at the National Home Builders Show in Orlando!  We enjoy the opportunity to see our customers and th...
02/10/2022

We had a great week at the National Home Builders Show in Orlando! We enjoy the opportunity to see our customers and their products displayed at this show every year. We made some new connections, and are anxious to get back to VIrginia and put more great projects in the works! NHBS, see you next year in Vegas!

Alliance Machine and Engraving celebrated the New Year and their upcoming 12th year Anniversary as the preferred supplie...
01/24/2022

Alliance Machine and Engraving celebrated the New Year and their upcoming 12th year Anniversary as the preferred supplier of Embossing and Calendering Rolls and Machinery world wide. We couldn’t be more proud of the team we have at Alliance. It’s exciting to see the growth of the company, with plans of more in the future.

08/11/2021

This position is for a full time machinist working in the Machine Shop department. Operation of large manual lathes and cylindrical roll grinders.

Preferred skills include:
Experience running large manual lathes and cylindrical roll grinding machinery
Ability to set-up and utilize proper inspection tools, such as OD/ID mics.
Welding and Bridgeport experience
Drilling, tapping, and cutting components when necessary
Experience driving a forklift
Strong attention to detail and strong communication skills

Typical work schedule is Monday - Friday 6:00a.m. to 2:30p.m. Overtime and occasional weekend work when required.

Address

10190 Maple Leaf Court
Ashland, VA
23005

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