05/12/2026
𝗖𝗮𝗰𝗮𝗼 𝗳𝗹𝗮𝘃𝗼𝗿, 𝗾𝘂𝗮𝗹𝗶𝘁𝘆, 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗰𝗮𝗰𝗮𝗼 𝘀𝗲𝗰𝘁𝗼𝗿
NPR recently featured Cacao of Excellence and highlighted an important question for the cacao and chocolate industry: how can flavor and quality be understood, discussed, and recognized more consistently?
Cacao is still often traded as a commodity, even though its flavor potential, origin, processing, and quality can vary greatly. Shared language, training, evaluation tools, and harmonized methodologies help producers better communicate the value of their cacao and create stronger opportunities across the supply chain.
CocoaTown is proud to have been with Cacao of Excellence since the beginning. From the start, we have believed that cocoa farmers should have the tools, knowledge, and support to move beyond selling cacao only as a commodity. When farmers can better evaluate, process, and communicate the quality of their beans, they are in a stronger position to reach specialty markets, negotiate better value, and build more sustainable opportunities for their communities.
When the whole sector speaks a shared language around cacao quality, cocoa farmers benefit.
CocoaTown
The chocolate biz is raising the bar with a lab to assess cacao beans from around the world. (Talk about a sweet gig!) Consumers and farmers stand to benefit from the "Standard of Excellence" program.