28/07/2026
At Salone del Mobile 2016 in Milan, MINIWIZ partnered with Philip Morris International (PMI) to unveil "Anything Butts", an immersive installation in the stunning courtyard of Palazzo Clerici, introducing the innovative Tetrapods modular display system to the world.
Anything Butts was born from a shared vision of innovation. Inspired by IQOS's Heat-Not-Burn technology—which heats to***co instead of burning it—the collaboration explored how forward-thinking ideas could extend beyond products into architecture, materials, and spatial experiences, demonstrating the transformative potential of circular design.
Built from recycled materials and assembled through a completely glue-free modular system, the pavilion showcased how sustainability and aesthetics can exist in perfect harmony. Enhanced with immersive lighting, audiovisual experiences, and iconic works by Italian designer Cesare Leonardi, the installation invited visitors to experience design through an entirely new perspective.
Why Tetrapods stood out:
-Crafted from MINIWIZ's proprietary PlyFix™ recycled material combined with bamboo charcoal.
- Functions as both an architectural lighting system and an air-purifying element.
-100% recyclable and reusable, extending circular thinking to every stage of the exhibition lifecycle.
Following its acclaimed debut in Milan, Anything Butts traveled to Rome, Bologna, and Modena, bringing sustainable innovation to IQOS Experience Stores across Italy.
Because true innovation isn't about creating something new—it's about discovering new possibilities in what already exists.
At MINIWIZ, waste is never the end of a story—it's where innovation begins.