The Rural Butcher Range

04/09/2026

Don't panic, you can still grab him a gift voucher.
https://ruralbutcher.co.nz/shop/gift-vouchers-for-butcher-tools/

04/09/2026

Don't panic, you can still grab one of our gift vouchers.
https://ruralbutcher.co.nz/shop/gift-vouchers-for-butcher-tools/

03/09/2026

🔪Our SPRING SALE is on.
https://ruralbutcher.co.nz/specials/

28/08/2026

Give Dad some cool gear this Father's Day.
https://ruralbutcher.co.nz/

27/08/2026

Get Dad some cool gear for Father's Day!!

25/08/2026

FIND US - this weekend!! at NZ Boat Fish & Dive Expo

21/08/2026

Need some colour in your kit? 🔪✨

From bold hot-pink handles to sleek abalone shell inlays, rich rosewood, and clean white-and-green — our knife range isn't just built for performance, it's built to match your style. Whether you're after a pop of colour on the block or a classic, timeless finish, there's a handle for every kitchen personality.

🩷 Curved boning & skinning knives — vibrant pink grips that stand out on any bench
🐚 Curved boning knife — abalone shell handle for a touch of luxury
🤍 Curved boning knife — crisp white with a green accent
🌿 Fillet knife — shimmering paua-style handle for precision with flair
🪵 Chef's knife set — classic rosewood grips, timeless and warm
🍷 9" chef's knife — rich red-toned wood for a bold, premium look

Same sharp performance. Six ways to express it. Which colourway matches your kitchen? 👇

20/08/2026

19/08/2026

FREEZER SHELF LIFE — SORTED 🥩🐟

Bagged a stag, filled the chilly bin, or just stocked up on the good cuts? Know how long it'll actually keep.

🥩 Meat: 1-3 years frozen / 1 month fridge
🌭 Mince: 1-2 year frozen / 1 month fridge
🍗 Poultry: 1-2 years frozen / 2-4 weeks fridge
🐟 Fish: 1-2 years frozen / 2 weeks fridge

Vacuum seal it right and it'll outlast the excuses to eat it. No more freezer burn, no more guessing games.

Stock the freezer, hit the water, repeat. 🎣

04/08/2026

Put it on the Calendar! We will be at the NZ Boat Fish & Dive Expo on 29-30 Aug!